There are some beauty products that have such a cult following that the brands have dared not tinker with them for decades. They are the products that are considered “classics”, the staple of a beauty regime for thousands (if not millions) of women. Every beauty brand hopes to have just one of their products rise to such infamy but few rarely do. So why on earth would the lucky handful of brands that do have such a product decide to reformulate it? There is only one answer – technology.
I’ve been taking a look back at some of the beauty worlds most popular products and I’ve seen that in the past 2 years many of the skincare products have been reformulated. The reasoning behind it appears to be the technological advances rippling through the beauty industry. New ingredients, better ways of harvesting and preserving ingredients, the desire for more natural/organic ingredients and of course, plain old science can now tell us more about the human body than it ever has before thus making beauty products have a new requirement to perform and prove their results.
Take a stroll with me as we look at the next generation of some of your favourite cult beauty products.
Advanced Night Repair
Estée Lauder’s Advanced Night Repair Synchronized Recovery Complex was the first night time anti-aging product, released way back in 1982. The serum uses Chronolux™ technology to support the natural synchronisation of skin’s repair processes and increase the skin’s ability to repair its own appearance. In August 2013 Estée Lauder released Advanced Night Repair Synchronized Recovery Complex II, a more potent version of their hero product.
Complex II is the result of groundbreaking research on cellular Catabolysis in skin, for the first time this powerful formula supports this natural night time purification process vital to younger-looking skin. The NEW ChronoluxCB™ Technology combines potent Catabolysis and Chronolux™ technologies, adding the power of cellular purification to the precision of synchronisation to help skin maximise its natural nightly repair. In short, it purifies the skin faster and better than version 1 to repair skin and fight environmental damage.
Dramatically Different Lotion
The iconic 3rd step in Clinique’s 3-Step Skin Care System has been going strong for 45+ years. It was developed by Clinique dermatologists in 1968 to maintain optimal moisture balance for very dry skins or skins dry in the cheeks and comfortable to oily in the T-Zone. After 6.5 years a new reformulated version was released in July 2013 containing an array of new ingredients.
Dramatically Different Lotion+ is everything you love about the original, PLUS the addition of barrier protection. The first is a claim of 54% improvement in skin’s barrier strength in 8 weeks, due to the Barrier Strengthening Complex containing a blend of sunflower seed cake, barley extract and cucumber extract. The new moisturising ingredients – Hyaluronic Acid, Glycerin and Urea – has resulted in a claim that the new lotion has double the moisturisation levels.
UK £29.50 from Harrods
Génifique Youth Activating Concentrate
Lancôme’s little black bottle has been a leading seller for the brand since it went on sale in 2009. Génifique was inspired by the advances in genomics and ptoteomics – genomics being the study of the expression of genes, and proteomics, the study of proteins, the signature of gene expression. The serum could be used on skin of all ages to leave you feeling soft, smooth, and supple. Their claim from day one was that this concentrate would help tone and refine skin, helping it appear younger in just 7 days. In May 2013 Lancôme revealed their new and improved Génifique.
Advanced Génifique uses a multifocused approach to understanding the way proteins and genes interact. From this they were able to target two core groups of aging – Visual Youth (fine lines, wrinkles, radiance, etc) and Tactile Youth (texture, firmness, tonicity, etc). A total of 1o visual and tactile signs of aging skin can now be treated with just a few drops of the second-generation Génifique.
UK £59 from Debenhams
Do you use any of these cult classics? Is there a product you loved before it was reformulated? Let me know by commenting below!
Estée Lauder, Clinique and Lancôme all appear on PETA’s “Do Test On Animals” list.