During a community chat within a vegan group I was asked about which foundations are best. One of the harder parts about going vegan is replacing your favourite beauty with cruelty-free options, but you would be surprised to know that many of the great cosmetics in the market are actually cruelty-free or vegan already. With the increased public demand for compassionate products we’re seeing more brands changing their ways without compromising the quality or performance of their products. It’s a win win win – for us, the animals and the environment.
Take a look at my top picks and see if your favourite makes the cut, or perhaps find a replacement for your animal-tested products.
Jane Iredale Mineral BB Cream
Glow Time Full Coverage Mineral BB Cream Hands down my favourite BB cream to date. You only need a tiny amount to get flawless, medium coverage, which can be layered to full coverage. It covers imperfections so well I can usually skip concealer on my dark circles, and it’s the one I always go back to when my skin is misbehaving.
AUS $72 from Adore Beauty
USA $48 from Nordstrom
Jane Iredale Liquid Minerals
Yep, another Jane Iredale goodie. I shared why I love this one in my review but I’ll give you a quick recap anyway. The sheer to medium coverage is a great day-to-day option, it’s light and breathable on the skin and it gives a very natural, ‘my skin but better’ finish.
Australia $86 from Adore Beauty
Inika Liquid Foundation
Inika’s award winning Mineral Liquid Foundation makes my list thanks to their use of over 50% certified organic ingredients. It’s an all-rounder providing moderate coverage, suitable for both dry and oily skin, and contains antioxidants, vitamins and minerals for skincare benefits.
USA $44.71 from Feel Unique
UK £25.55 from Feel Unique
Mineralogie Liquid Hydration Sheer Tint
For the girls who like super sheer coverage you will want this one! It gives you more coverage than a tinted moisturiser (because let’s face it, they give you nothing!) but it doesn’t mask your skins natural luminosity. You can see more of my opinions about this one in my review.
Australia $59 from Mineralogie
USA $35 from Mineralogie
UK £30 at Face the Future
Hourglass Veil Fluid Makeup
It’s all levels of luxe with the Veil Fluid foundation. The medium coverage instantly improves the look of your skin but the anti-aging benefits ensure your skin is actually going to improve with continued use. It feels like a dream to apply and wear, there’s SPF15 inside, it’s suitable for oily and dry skin, and is available in over 10 shades.
Pelactiv Loose Mineral Powder
It was only released in March but it’s quickly become one of my favourite mineral powder foundations. If you have oily skin or just looking for coverage on your t-zone, I recommend this one. It has broad spectrum SPF 15 protection and 6 colours to choose from (that’s a lot by comparison to most mineral powder foundations).
Australia $34.95 from Facial Co and professional salons
USA & UK – Unavailable at time of publishing. International shipping available from Facial Co
Urban Decay Naked Skin
There couldn’t be a “best of cruelty-free” list without Urban Decay. I’m yet to find a product I dislike in their Naked range but since buying the foundation I’ve never felt so much love for a product. The full product name – Naked Skin Weightless Ultra Definition Liquid Makeup – tells the story. It gives your skin a gorgeous glow, a seriously flawless finish and you can’t feel it on. I can’t see anyone going wrong with this one.
Australia $65 from Mecca Cosmetica / Maxima
Tarte Amazonian Clay Foundation
Another recent purchase during my latest beauty haul was the Amazonian Clay 12-hour Full Coverage Foundation. Unsurprisingly, it does perform what it says it will do. It lasts until you remove it, it gives my skin a satin-matte, full coverage finish, and it has broad spectrum SPF15. I’ve been known to let our a squeal when I use this product because I’m so happy with it.
UK £28 from Tarte
Do you use a cruelty-free and/or vegan foundation? Have you tried any of these products? Let me know by commenting below!
All brands are cruelty-free. The specific products listed are vegan as well.
NOTE: Urban Decay is owned by L’Oréal and Tarte is owned by Kose. Both these parent companies are not cruelty-free but the individual brands retain their cruelty-free certification.