Best New Beauty July 2017 beauty products

We’re halfway through the year and we’ve already seen some great new launches, so what can we expect from the remainder of 2017? The best new beauty launches this month from ColourPop, Benefit Cosmetics, Essie and more gives me some good feelings about what to expect the next few months. Discover these new beauty products with my Best New Beauty July round-up.


The brand that took the makeup world by storm is continuing to branch out yet again. This month they drop new pressed powder bronzers, concealers and a long awaited complete brush collection. ColourPop had previously dabbled with makeup brushes but limited to just the eyes. Now they are back with a range for all your needs. Individual prices range from $5 to $11. You can purchase the entire range for a bundle price of $78, or the bundle with a cute pink brush roll for $86.

Available from ColourPop

ColourPop Makeup Brushes Bundle in Pink Roll

ColourPop Makeup Brushes Bundle

Benefit Cosmetics

It wasn’t long ago that Benefit revamped their entire eyebrow range, this month it’s their concealers getting a makeover. Their concealer range now comes under the Boi-ing umbrella and got some cute new packaging to boot. Erase Paste is now called Boi-ing Brightening Concealer, and Fake Up has changed to Boi-ing Hydrating Concealer, but the formulas and shades remain the same. There is a new addition to their line-up with the Boi-ing Airbrush Concealer, a sheer-to-medium coverage, waterproof formula that claims up to 10hrs wear and an instant airbrush finish.

Australia – Sephora and Adore Beauty

USA – Benefit Cosmetics, Sephora, ULTA Beauty and Macy’s

UK – Benefit Cosmetics, Look Fantastic and House of Fraser

Benefit Cosmetics Concealers

Benefit Cosmetics Boi-ing Concealers


It’s been a while since a nail polish collection has tickled my fancy. Essie did it this month with the Treat, Love and Color Collection. Nail polish collection that contains a range of sheer shades that simultaneously care for and strengthen the nails. The formula combines camellia extract, collagen extract and MSM, an essential component of healthy nails, to help lock in moisture and retain nail integrity. Available in 4 shades: Treat Me Bright, Tinted Love, Sheers To You and Laven Dearly.

Australia $17.95 each from Priceline and selected pharmacies

USA $10 from Target, ULTA Beauty and selected drugstores

UK £8.99 from Boots and Superdrug

Essie Nail Polishes

Essie Treat, Love and Care Nail Collection


Beards may not be something us ladies are trying to nurture but the men in our life sure do. Seeing as though some of us are the ones who have to brush up against their beards, it’s well within our rights to request they soften it. Is there anything sexier than a man who cares about his own grooming? If this resonates with you, grab him a bottle of the new Mr Muk Beard Oil. The non-greasy formula combines argan, sweet almond and linseed oils, to moisturise and help achieve a neat and tidy beard. It’s an added bonus that it softens and smells good.

Australia $21.95 from selected salons

Muk Beard Oil

Mr Muk Beard Oil

Which products would you like to see reviewed or swatched? Have you spotted any of these new beauty finds in stores? Let me know by commenting below!

The following brands are certified cruelty-free:

ColourPop, Muk

The following brands are self-claimed cruelty-free:

The following brands are tested on animals:

Benefit Cosmetics, Essie

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