New Release Beauty Favourites April 2013

Wow. April flew by a little too quick for my liking. With all the madness of Mercedes-Benz Fashion Week Australia I completely lost track of time. Who knew 5 days of madness can create a black hole for time. I may have left it to the first day of May but I am not too late to share with you some of my favourite beauty products to launch in April … right?!?

April was a mammoth month for new beauty. A total of 87 new products crossed my path but not all were made equally. There were lots of new Mother’s Day gift-worthy releases but I am going to save those for another post. For now, these are the new April products topping my list.



I love their cosmetics for their kitsch packaging and cutesy names, but now we can enjoy it for our hair as well. This month theBalm forayed into the hair scene with their En Root hair collection, including 4 shampoos, 4 conditioners, 1 treatment and a whole bunch of styling products. The line is split into 4 main concerns – Moisturising, Coloured Hair, Curls and Volume – with the treatment being suitable for all hair types. All the products are free of parabens and sulfate.

Australia – David Jones

USA – Beauty Bridge, theBalm, and Zappos

UK – theBalm

L’Oréal Paris

If you follow me on Instagram you have probably seen me share a few snaps of these already, but they really are so unique I have to show them off all over the place. First the first time EVER, an at-home DIY hair dye kit gives you the ability to try the ombre trend for yourself. Some of you may know it as “balayage” but that refers to a technique of hand-painting hair dye, not the actual dark to light look (pet peeve alert!). This brilliant creation can be credited to L’Oréal Paris who have released it under their Preference line of hair dyes. The home-kit includes a special brush applicator that allows you to place the hair dye to give a natural effect. If you follow the instructions you can’t got wrong.

Australia has two colours available at the moment, the UK have three and the USA (under the Feria brand) have four

Australia $19.95 each from pharmacies and variety stores

USA $12.99 from and Target

UK £8.29 from Look Fantastic


It has been a long wait for me but finally, the smoking new ghd eclipse styler is ready for you to buy. This was THE tool spotted backstage at MBFWA and not just on the shows ghd were officially working. To really explain what the eclipse is I would ask you to close your eyes and remember the excitement and thrill way back when the original ghd was launched. It was a new era in hair styling. Until now I was still using my first edition ghd and I hadn’t realised just how out of date the technology was. Now, eclipse is the new era and with it comes a sleeker unit and out of this world technology. My most favourite part of this styler is the cooler body, which unlike my original ghd doesn’t burn you when you accidentally touch it.

Australia $300 from authorised salons and ghd online

USA – Unavailable at this time.

UK £195 from authorised salons and ghd online

ghd eclipse styler


Bio Sculpture

The Rock and Crystal Nail Colour Collection is the latest set of colours to rock digits in both gel and regular nail lacquer. The five shades are inspired by amethyst and crystal stalagmites, with earthy tones brought to life with a bit of shimmer. Whether you wear them one colour at a time or mix & match for a nail art custom creation, you won’t be limited for choice.

Australia – Bio Sculpture Australia

USA – Bio Sculpture USA

UK – Bio Sculpture UK

Bio Sculpture Rock and Crystal Collection Nail Mood Board

Face of Australia

Bling is the word this month and the Glitterati collection from Face of Australia is making it rain with glitter. Eight brand new, limited edition nail lacquers chockfull of sparkles, twinkles and shine. What I especially love about this collection is that it mixes fine milky glitters with bold chunky glitters. You can wear them alone, layered over a solid colour or layer the glitters over each other for something crazy. It is just a collection full of fun and reminds me exactly why I love nail polish.

Australia $4.95 each from Priceline, Big W, Kmart and selected pharmacies.

USA & UK – Unavailable at this time.

Face of Australia Limited Edition Glitterati Nail Polish



The “Addict” franchise has to be one of the most popular Dior cosmetics has ever experienced. The range includes various lipstick lines, nail polish and even fragrance, but this month we got the beautiful new lipglosses as well. There are 24 shades in 3 different finishes, each containing the Dior Addict signature Mirror Shine Complex that leaves lips looking and feeling luscious. Four key shades are the stars of the range; Diablotine, Delice, Princess and Spring Ball, and they each have a matching Dior Vernis nail lacquer to match. Something tells me you will want to collect these like baseball cards.

Australia $49 each from major department stores

USA $29.50 from Sephora, Bergdorf Goodman, NordstromSaks Fifth Ave and Lord & Taylor

UK $22 from Harrods



Avon are the latest western brand to embrace the BB Cream juggernaut with their Ideal Flawless BB Cream. Boasting a zillion benefits it kind of sounds like everything you could dream of in one little tube. The cream is a moisturiser, foundation and SPF 15 sunscreen in one, it is infused with antioxidants for a radiant complexion while a skincare elixir keeps the skin hydrated, it assists in evening out the look of skin tone, helps conceal flaws, works to minimise redness and smooth and refine the skin’s texture. Oh, and it is suitable for sensitive skin. The magic is available in 3 shades; Shell, Natural Beige and Medium Beige.

Australia $19.99 from Avon representatives, phone 1800 646 000

USA – Unavailable at this time

UK $12 from Avon

Avon Ideal Flawless BB Cream


I am all about long wear lipstick right now, and the new Go Long Longwear Lipstick from Australis couldn’t have arrived at a better time. Eight vibrant shades with a semi-matte finish take the boring out of longwear lipstick. Not only do they look good but they feel pretty good too, something quite unusual for longwear lipstick. The Vitamin E, rosehip oil and mango butter helps to repair and nourish lips while you rock a perfect pout.

Australia $12.95 from Priceline, Big W, Kmart, Target and selected pharmacies.

USA & UK – Unavailable at this time.

Australis Go Long Longwear Lipsticks


The Revlon PhotoReady franchise has a new baby and it is a cutie. Introducing PhotoReady Primer, Shadow & Sparkle – an all in one eye palette that has everything you need for a complete eye look. There are 8 varieties available ranging from subtle nudes to bold hues, each with 3 wet/dry eyeshadows, a primer and a sparkle top coat for when you want to jazz things up. The colours are all coordinated for you and the placement of the shadows is right in front of you. It is fool proof eye makeup!

Australia $25.95 each from Priceline, department stores and select variety stores.

USA $7.99 from Target and

UK – Unavailable at this time

Revlon PhotoReady Primer, Shadow + Sparkle

Benefit Cosmetics

I don’t know how they do it but Benefit never fail to surprise me with their genius innovations. Fake Up is their latest product which they describe as a “crease-control hydrating concealer”. As it turns out, they describe it perfectly and have left me with not much else to add. It really is a hydrating concealer that does wonders for under-eye creases. The concealing core covers dark circles while the outer shell hydrates and diffuses fine lines. I have seen these product design used for lipsticks but the fact Benefit made it work for concealer is just amazing. Bravo, Benefit!

Australia $35 from Benefit Boutique and Myer

USA $24 from Benefit Cosmetics and Sephora

UK £18.50 from Benefit Cosmetics and Look Fantastic



Winter skin, I am so not looking forward to it. If you have dry skin it doesn’t take much of a climate drop to really show signs of dehydration. That is why I am excited about Thalgo’s Extreme Comfort Cream for very dry skin. It is hydration in its most extreme form. A luscious cream you can slather on (personally, I prefer to do so in the evening) and feel seep in to bring your skin back to life. Plus the jar just looks fabulous sitting on my bedside table.

Australia $87 from selected stockists, phone 1800 252 527

USA $68 from and Nordstrom

UK £48.50 from Look Fantastic


When I think of Olay I definitely do not think of eyelashes …. until now. With the new Olay Regenerist Micro-Sculpting Eye & Lash Duo you are able to treat eyelids, eyelashes and fine lines all with this handy set. The lash wand delivers a serum to help grow your lashes, just as you would mascara but this stuff actually strengthens the hairs. Then you have the eye cream, which you gently massage into your lids, crows feet and under eyes to hydrate the delicate skin. One little box equals so much skin goodness.

Australia $32.49 from pharmacies and leading mass stores.

USA $31.99 from, Target and ULTA Beauty

UK – Unavailable at this time.

Olay Regenerist Micro-Sculpting Eye and Lash Duo



I actually wasn’t sure if this one should be put in the Fragrance category because the sensorial bonanza found in the new Ayurituel collection is indescribable. Sure, you could say it is just a body wash but one whiff will leave you speechless. There are three decedent body washes to choose from each inspired by the ancient Indian Ayuverdic tradition. Energy, Joyous and Tranquility truly make you feel like their namesake. The only problem I have with them …. picking which one to use. They really do smell just as good as each other.

Australia $6.79 from supermarkets and pharmacies

USA – Unavailable at this time

UK £2.99 from Sainsbury’s

Palmolive Ayurituel Body Wash



Don’t you hate when you know you have applied deodorant but you still sweat up a storm? Not sure why your pits become dripping wet despite the below zero temperature? Chances are you have stress sweat, not heat sweet. I honestly thought they came from the same place but I have recently been informed that isn’t the case. In actual fact, we have sweat glands for heat related sweat and then we have other sweat glands for emotional sweat. Until now, the deodorants we have had available only stop the heat related sweat and that is just not good enough if you are an emotional wreck like I often am. Nivea’s new Stress Protect deodorant targets BOTH heat and emotional related sweating so you can ace that job interview. Available in roll-on and aerosol for both women and men.

Australia – Available from supermarkets and pharmacies

USA – Unavailable at this time

UK – Available from Boots

NIVEA Stress Protect Roll-On Deodorant Women

What products would you like to see reviewed or swatched? Have you spotted any of the above new beauty finds in stores? Let me know by commenting below!


All images are the property of The Plastic Diaries, excluding press release images. Use of these images without written consent is prohibited. If you wish to use them please contact me to request permission.

Some products mentioned in this post were provided for consideration, in accordance with our Disclosure Policy. All opinions and thoughts expressed in this post are the authors own and remain 100% uninfluenced.

This post contains an affiliate link, which gives us commission when you click and purchase something from that link. You do not pay any more for the item by shopping through an affiliate link than you would through a regular link. When you shop through an affiliate link on The Plastic Diaries, you help support the site. To learn more, please visit our Affiliates page.

1 0