Rosie Fernandez, Managing Director, La Prairie Australia

It has been quite some time since the last Brand Profile post and it has been something I have wanted to revisit ever since. I will be kicking these off again and to start I am sharing with you one of my all time favourite skincare brands, La Prairie. This brand not only makes amazing skincare that really works, but they do it in a way that makes you feel a million dollars. It is luxury at its finest and a brand that everyone should experience at least once.

If you have ever asked me for skincare advice, chances are my answer has included La Prairie in some form. I am yet to have a bad experience with any of their products or services, and it is a brand I am genuinely giddy to see in-store or at a spa.

To give you some extra insight into the La Prairie brand, I have spoken with La Prairie Australia’s Managing Director, Rosi Fernandez.

Who is the La Prairie customer?

The La Prairie Customer is a woman who is serious about her skincare. She is educated, has researched her options and has chosen to repeatedly use La Prairie for the results it delivers. She has reached a time in her life, when she understands that her skin is a high priority and she chooses to invest in its future.

What is the history behind La Prairie? Who, why, when it was created?

La Prairie traces its heritage to Montreaux, Switzerland at Clinique La Prairie where exclusive treatments were administered to many high profile guests including politicians and celebrities. For more than half a century the Clinique was the pioneer in cellular and anti-aging technology sharing their advances with thousands of visitors from around the world.

In 1982, Laboratories La Prairie became its own brand (no longer connected with the Clinique) or La Prairie Switzerland as we are now known, and continues to create products at the forefront of technology, science and luxury. La Prairie Switzerland is renowned both for the scientific integrity of its products and for its unparalleled commitment to perfection. La Prairie’s ascent to skin perfection unveiled a state-of-the-art range of cellular treatments based on the La Prairie’s exclusive Cellular Complex. Only found in La Prairie products, these age-fighting ingredients deliver nutrients essential to the health, vitality and overall appearance of your skin.

Clinique La Prairie in Montreaux, Switzerland

What is the difference between La Prairie and other premium skincare brands? Why should we try the La Prairie products?

La Prairie provides a completely tailored solution based on the customer’s concerns at the time. Every customer has different needs when it comes to; the areas she wants to improve, the texture she wishes to use and how much time she wants to spend and La Prairie can cater to all these needs. With more than 15 moisturisers and 9 eye treatments there is an individual solution for all. As the customer’s needs change, so can her skincare routine with La Prairie. The results that the range delivers is what our loyal customers return again and again for. These results has seen the brand grow to the leadership position it has in the market today.

Does La Prairie reward customer loyalty? (eg. Rewards Program, Gift With Purchases, etc)

La Prairie rewards the loyalty of the customers with the results that can be seen on their skin. We believe all our customers are important, whether they visit us just once or 12 times a year, so the frequent value offers are available to all.

For the many devotees of the brand that visit us more than 10 times a year, we offer exclusive events, gifts without purchase as well as a truly bespoke service to ensuring that their skin needs are being met.

La Prairie also have a colour cosmetics range. Can you tell us how that came about and what it adds to the La Prairie experience?

Colour is an important part of a woman’s routine in presenting her image to the world. La Prairie offers a colour range with skincare benefits that ensure she can present her skin in the best light immediately. The core of the range, and the most successful in terms of sales, is the Skin Caviar Concealer Foundation SPF 15. This foundation has exceeded expectations by delivering more than its promise. It moisturises with caviar extracts and La Prairie’s exclusive Cellular Complex, it provides SPF protection, delivers a flawless radiant finish, comes with a perfectly matched concealer and even 2 mirrors, a sponge and a brush!


La Prairie Skin Caviar Concealer Foundation SPF 15

What can we look forward to from La Prairie this year?

This is a very exciting time at La Prairie. The latest launch product debuting in September 2012 joins the iconic Caviar Collection, Skin Caviar Liquid Lift, La Prairie’s most innovative product to date. Skin Caviar Liquid Lift, an age defying serum that offers lifting, firming and nourishment like never before. Featuring the highest concentration of pure Caviar Extract, La Prairie’s famous golden caviar pearls are suspended in an anti-wrinkle serum that envelop the skin in a silken veil. The effects are both immediate and long-lasting; a taut, firm, fabulous face in just one drop.

We have always been skin care innovators, launching the latest in technologically advance ingredients with state of the art delivery systems, but this year we will also be reaching consumers beyond our traditional store experience of department store and high end salon. La Prairie is currently available online through www.laprairie.com.au , we will also be available on David Jones’ state of the art new website, launching in September 2012.

We are thrilled to be partnering with the two best spas in Australia. In April this year we launched at The Spa at the Darling, a 16 room haven of elegance has proven to be Sydneysiders latest addiction. We are now very proud to be announce that from September 2012, La Prairie will be partnering with the newly renovated Crown Towers Spa in Melbourne, The new Crown Spa will be unveiled in September 2012 following a multi-million redevelopment. The newly enhanced Crown Spa will set a new benchmark for luxurious urban day spas complete with couples pampering rooms and an extensive range of treatments.  La Prairie will be the luxury skincare partner, launching with a range of 5-star facials including the Crown Spa exclusive “White Caviar Illuminating” treatment.  The La Prairie success is based on having skincare that delivers results by using the latest technology, coupled with the impeccable service experience that only passionate experts can deliver.


La Prairie ‘Skin Caviar’ Liquid Lift

Stockist Details

La Prairie can be found online at their official website, and at the following retailers:

Australia – Selected David Jones and select beauty salons.

USA – Nordstrom, Buy.com, Saks Fifth Avenue, Bergdorg Goodman and Bloomingdale’s.

UK – Harrods and Saks Fifth Avenue UK

More La Prairie articles

La Prairie Spa at The Ritz-Carlton – Diamond Perfection Review
La Prairie Spa at The Ritz Carlton – Platinum Rare Facial Review
Top 5 Skin Serums
New Skincare Products from La Prairie, Avon Anew and Skin Doctors Cosmeceuticals
My Beauty Secrets – Tips For Youthful Neck and Décolletage

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