This is not good news …. for me. My two addictions have collided in what will sure to be damaging to my bank account. Beauty, I want you to meet Shoes. Shoes … Beauty. Please play nice.

Nine West has to be the one shoe brand that takes up the most room in my closet (and by closet I mean my floor). It doesn’t just stop at shoes though. I have bags, sunglasses, jewellery and even their leather care products. Now, I can look forward to their Eau De Parfum!

Love Fury EDP

Love Fury by Nine West

The fragrance, due to be released mid January 2011, is the first in a collaboration with fragrance production house Inter Parfums Inc. The packaging is rather genius in my opinion, clearly choosing a bottle stopper in the form of a black stiletto heel. I love it!

As reported on WWD, the scent has top notes of Rose Bud FirNat, mimosa petals absolute, juicy mandarin and red berries pulp; a heart of Tiare Tahiti NaturePrint, Jasmine Samback FirAbs and sandalwood, and a drydown of orris flower, sensual musk, precious wood and addictive amber.

“The branding and packaging can get you purchased once; the juice gets you purchased more than that,” said Stacy Lastrina, chief marketing officer of Nine West. “The fragrance itself is covetable.”

The only thing more awesome than the scent itself, and the packaging, is that the fragrance will be released alongside a specially designed Love Fury-branded pump, a pointed-toe platform style available in black satin and an array of other colors and fabrications, said Lastrina. The shoe will retail for US $89.

The specially designed Love Fury black satin shoes


Prices are yet to become available for international but so far the US prices will be …

  • 0.3-oz. rollerball – US $18
  • 1.7-oz. bottle – US $45
  • 3.4-oz. bottle – US $55
  • 6-oz. body lotion – US $18

The collection will be available from Nine West online, 282 Nine West stores globally, Macy’s online and at selected stores, and at selected freestanding fragrance retailers.

What do you think of Nine West’s step into the beauty world? Does a fragrance by a shoe company appeal to you? Let me know by commenting below!

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