Lush Cosmetics Campaign Cruelty Free Kisses
Did you know that this Saturday, 6 July 2013 is International Kissing Day? Lots of cosmetic brands have arranged different ways to celebrate but one brand in particular has definitely won the campaign rounds in my eyes. Lush Cosmetics is all about cruelty-free kisses this International Kissing Day and they are celebrating with an official Guinness World Record attempt. Oh and this isn’t just for Australia, this is global!

So what do Lush Cosmetics have planned? Listen to this. All of their Lush stores (worldwide) will be asking their customers to pucker up and support their attempt to set the new GUINNESS WORLD RECORDS title of the most lip prints collected in 12 consecutive hours. The current record of 22,174 lipstick prints collected in 12 hours is set by Oriflame Slovakia at 89 locations throughout Slovakia on 14 September 2010. Surely we can beat that. 

Of course this does sound like a fun activity but there is more to it than that. It really does have a great purpose. This campaign is to help bring awareness to the issue of animal testing in cosmetics. Lush has partnered with Humane Society International, Choose Cruelty Free and Humane Research Australia and will be handing out educational material about animal testing and petitioning in-store for the next week in a move to bring about change in our current legislation surrounding this issue. When you visit your local lush store you will be able to try their delicious lip products and touch-up with their Emotional Brilliance lipsticks before you get your kiss on. Even if you can’t physically get to a store on 6 July there are lots of ways to help support this campaign. Here are some of them:

  • Take a photo of your cruelty-free lips and/or lip print and post it to Twitter/Facebook/Instagram/Pinterest with the tag #CRUELTYFREEKISSES.
  • Share this post with your friends and tell them to get involved in the Cruelty Free Kisses campaign.
  • Follow the #CRUELTYFREEKISSES tag on Twitter and share retweet any tweets that you feel are worthy.

Lush has long campaigned to change the nature of the cosmetics industry, and eliminate all forms of animal testing. Lush never test their products and ingredients on animals, or engage with third-party suppliers to test on their behalf. You can help to achieve a cruelty free cosmetics industry by supporting the Lush Cosmetics ‘Cruelty Free Kisses’ campaign. If you aren’t sure why this is important, or what animal testing really means, have a read my post, The Truth About Cruelty Free Beauty.

LUSH #crueltyfreekisses

Event Details

Visit your local Lush Cosmetics store on Saturday, 6 July 2012. It is that simple. There are competitions and all sorts of fun things to get you in the mood so check the Lush Cosmetics website for more information on your local activities.

Will you partake in this fun record attempt? Do you believe all kisses should be cruelty free? Let me know by commenting below!

Lush Cosmetics Emotional Brilliance liquid lips

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