There are some beauty products that have such a cult following that the brands have dared not tinker with them for decades. They are the products that are considered “classics”, the staple of a beauty regime for thousands (if not millions) of women. Every beauty brand hopes to have just one of their products rise to such infamy but few rarely do. So why on earth would the lucky handful of brands that do have such a product decide to reformulate it? There is only one answer – technology.
I’ve been taking a look back at some of the beauty worlds most popular products and I’ve seen that in the past 2 years many of the skincare products have been reformulated. The reasoning behind it appears to be the technological advances rippling through the beauty industry. New ingredients, better ways of harvesting and preserving ingredients, the desire for more natural/organic ingredients and of course, plain old science can now tell us more about the human body than it ever has before thus making beauty products have a new requirement to perform and prove their results.
Take a stroll with me as we look at the next generation of some of your favourite cult beauty products. Continue Reading