Posts in Breaking News

Sephora Australia Price Lists

Sephora Australia open their first store in Sydney this Friday, that’s just 2 days away! I’ve shared with you lots of exclusive snoops since the news broke they were opening a store here, and most recently all the Sephora Sydney opening day information but the one thing I haven’t shared is the price lists. Today, I’m breaking the silence.

We were told Sephora would be keeping prices comparable to their US pricing but no one has actually shared the pricing in detail. Price lists for the brands Sephora Australia will be carrying were distributed to media quite sometime ago but I’m publishing the pricing of the most in-demand products and brands now so you can go in on opening weekend and know exactly what you want to get. My pricing list shows the Sephora Australia recommended retail price in AUD. Continue Reading

SEPHORA Champs Elysees Paris Store

WE HAVE IT! All the details you need to know about Sephora Australia’s first day of trading in Sydney. Doors will fly open on Friday, December 5, 2014 but there are some exciting things happening in the lead up. Get the details below and put it your diary.  Continue Reading

Sephora Australia Preview
I’m hoping you took a look at the video I shared yesterday of Sephora Australia’s exclusive preview event. If you did you should now be informed on which brands you’ll find inside the mega-beauty retailer come December, but I hope you didn’t think that was all I had for you? Tsk tsk tsk, you should know me better.

My quest for answers doesn’t cease when some shiny balls are thrown my way. Admittedly I do play with them for a while but I eventually get back to the job at hand. Once I was back on track I hunted down every Sephora Australia staff member I could and it made for some very interesting facts. Today I’m sharing with you the things I learnt during my time at Sephora Australia’s media preview.  Continue Reading

Sephora Australia Press Preview

It’s a moment I’ve been waiting for all my life, the day that Sephora comes to Australia. While Sephora are yet to open their first store in Australia, we do know that it’s happening December 2014 in Sydney. With the show finally on the road it was time for Sephora to unveil what they have planned for Australia but in true Sephora style, they are remaining rather secretive. However, this month Sephora Australia unveiled the first wave of brands to confirm their presence and I went along to the very first preview.

Come with me as I take you behind the scenes at Sephora Australia’s exclusive media and VIP preview. I sneakily took a camera along for the ride and with the help of my pal SASSYBELLA we’re sharing exactly what we saw.  Continue Reading