Some of you may have seen my incessant Tweeting and Facebooking about me flying off to the USA next Tuesday (8am, July 26 to be exact). If you weren’t paying close attention you may have missed why that is. Well, the first leg of my trip will be spent in Las Vegas at the Cosmoprof North America Conference.

I am excited, to say the least!

What Is Cosmoprof?

Cosmoprof North America is a trade show for beauty industry professionals ONLY.  This event is not open to the general public. The event is focused in particular on the distributors, OTC’s, manufacturers and buyers of the professional and retail stores.

Cosmoprof North America is an exclusive business-to-business beauty trade show. It will be held on July 31 – August 2 at Mandalay Bay Convention Centre in Las Vegas. Those working in the following industries are encouraged to attend the show.

Cosmetics  & Personal Care:
Retail Store Buyers – Department Stores / Specialty Stores / Chain Stores / Apothecary / Drug Stores / Mass Merchandisers / Web-based / Buying Offices.

Packaging, Contract Manufacturing & Private Label:
Packaging & Product Development Decision Makers / Manufacturers (non – exhibiting)

Wellness & Spa:
Wellness & Spa Buyers – Hotel & Resort Destination Spa Managers / Day Spa Owners

Professional Hair, Nail & Tools:
Importer / Exporters / Distributors / OTC Buyers / Hair Salon Owners

Information source: Cosmoprof North America

Why Am I Going?

Great question! As you all probably know, I am not a professional in any of the above mentioned industries. But, as you also know, The Plastic Diaries is not like your regular beauty blogs. We are dedicated to bringing you EVERYTHING beauty. That includes going on a long flight to a foreign country, pounding on some conference centre doors and pleading for a little behind the scenes look at what makes the beauty industry work.

THAT is why I am going. Ok and maybe for a little stop into Sephora (I am only human!).

What You Can Expect

Expectations are a hard thing to manage. I would love to promise you the world, but I wouldn’t want to disappoint. What you can expect from me during my time at Cosmoprof (July 31 – Aug 2) is live, dedicated reporting on what I see, hear and uncover. I will be blogging, tweeting and facebooking my way through this 3-day wonderland of beauty industry amazingness.

You will be on this trip with me. You will see what I see. You scream with excitement when I scream with ….. ok you get the point.

Unfortunately this trade show has a very strict no cash and carry policy, so that means there will be no hauling to share. Oh but you can count on there being Sephora hauling, Ulta hauling, CVS hauling, Neiman Marcus hauling and so much more.

While I may be the lone Aussie blogger attending this conference (if you know of another PLEASE tell me, we can be like sisters!) I am definitely not the only blogger who will be there. Check out this list of blogging gods I will be lucky enough to share the same convention centre with. I have my autograph notebook I got from Smash Hits Magazine (circa 1997) ready to go!

What do you think about my trip to Cosmoprof? Does beauty trade shows excite you as much as it does me? Am I a raging lunatic? Do you have any questions to ask me? Let me know by commenting below!


Images source: Cosmoprof North America

All images are the property of The Plastic Diaries, excluding press release images. Use of these images without written consent is prohibited. If you wish to use them please contact me to request permission. Images are taken in natural light and remain unedited, unless otherwise stated.

I am in no way affiliated or linked to Cosmoprof North America. My travel and all expenses to attend this conference is out of my own pocket (more specifically my poor American Express). I receive no remuneration for talking about Cosmoprof North America. All opinions and thoughts expressed in this review are my own and remain 100% uninfluenced. For further information please refer to our Disclosure Policy.

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