Sydney International Spa and Beauty Expo

This post is sponsored by Reed Exhibitions Australia

For the Australian beauty industry Christmas isn’t in December. It’s not in July either. Nope, for Aussie beauty babes August is when Christmas comes to town. The Sydney International Spa & Beauty Expo is happening on August 23 & 24, and you will not want to miss it after I give you the ultimate sneak peek at what’s happening on that one fine weekend in August. Plus, you may just win the awesome competition I have for you at the end (I’m jealous I can’t win!).


Forget any Australian beauty show you’ve ever been to because the Sydney International Spa & Beauty Expo is the queen of them all. The best beauty educators from around the world, all the big brands, hands-on discovery experiences and a jam-packed schedule that will leave you motivated and thirsty to advance your career in beauty.

The exclusively trade-only beauty expo is where you need to be if you are a student or professional in the spa and beauty industry. It’s Australia’s largest gathering for the industry, giving you the unique opportunity to source and experience the latest beauty, spa, medi and wellness products, treatments, ideas and equipment. There is something for everyone, covering the makeup, nail, tanning, skincare, organic, cosmeceutical and naturopathic sectors, plus so much more.

I’ve attended the Sydney International Spa & Beauty Expo every year I’ve been able to, and each year it wows me. Aside from all of the above mentioned, I have three particular parts of the show that are my favourites:

  • The Australian Nail Awards – This year the awards are bigger and better than ever, partnering with Nailympia London (organisers of the nail industry’s leading international competition) giving nail artists a global platform for their artistry. And boy is there some serious art going on. Stop by during the live competition to witness masterpieces created on the tiniest of canvas’.
  • Face2Face Makeup Awards – Hosted and coordinated by one of my favourite makeup artists, Becca Gilmartin, these awards challenge makeup artists of all levels to put their skills to the test. You can watch the makeup artists transform their live models and see celebrity judges critique the work. This is also a prime opportunity to witness just what it takes to be an award winning makeup artist.
  • Business Leaders Summit – In it’s third year and easily one of the most popular parts of the show, this half-day educational summit will put you leaps ahead of your competition. Talented and successful beauty industry experts give you a whirlwind lesson in maximising your business and reaching your fullest potential.

I honestly couldn’t mention everything I enjoy at this show, I would just be listing the entire program.

Australian Manifest Nail Awards

The best nail artists in Australia show you how it’s done


The Sydney International Spa & Beauty Expo is a trade-only show but it’s open to anyone who is studying to work in the beauty & wellness fields as well as already trained professionals. This doesn’t just mean makeup artists and beauty therapists, whether you’re a hairdresser, tattooist, doctor, nurse, health food store owner or natural therapist you too can enjoy all that the Sydney International Spa & Beauty Expo has to offer.


This year you will find the Sydney International Spa & Beauty Expo at a brand new waterside venue at Sydney Exhibition Centre, Glebe Island. The CBD location has picturesque views and getting there is easy thanks to FREE dedicated transport.

Take the complimentary ferry from Convention Centre Jetty in Darling Harbour or hop on the complimentary bus at either Central Station or Darling Harbour.

International Beauty Expo Makeovers

Two days of back-to-back beauty


Saturday 23 August 2014, 10am – 6pm

Sunday 24 August 2014, 9am – 5pm


Book your tickets online for just $22 or buy them onsite for $30. Each ticket is valid for 2 days so no need to panic about seeing everything in one day!

Educational seminars and the Business Leaders Summit tickets are sold separately. Visit the Sydney International Spa & Beauty Expo website to purchase packages and save.

Eyebrow Expert Education Seminar

Education and skills training is on the menu


One lucky reader will score an Education Pass for themselves an a friend, which includes a two day expo pass plus access to three seminars, valued at $319 per pass.

How To Win

To enter the competition, simply leave a comment below with your answer to this special question in 25 words or less.

If you could wake up tomorrow as the master of a beauty skill, which would it be and why?

All up there will be 1 winner, selected on their merit of creativity. The competition is open to Australian residents aged 18 years+. Entries close 12 August 2014.

By submitting an entry into this competition you agree to the outlined Terms & Conditions below.

Sydney Spa Expo Exhibitors

This could be you and your friend!

THE PLASTIC DIARIES “Spa & Beauty Expo” COMPETITION TERMS AND CONDITIONS ENTRY INTO THE COMPETITION 1. Entry into THE PLASTIC DIARIES “Spa & Beauty Expo” competition (the “Competition”) is open to beauty industry students/professionals that are Australian residents,  aged 18 years of age and older. The Promoter is Reed Exhibitions, Tower 2, 475 Victoria Avenue, Chatswood, NSW, 2067, Australia (the “Promoter”). Information on how to enter forms part of the terms of entry. Entry into the Competition is deemed acceptance of these terms and conditions. 2. The officers, management and employees (or immediate family of an officer, manager or employee) of the Promoter, the agencies associated with this Competition and their related bodies corporate are not eligible to enter. W 3. Competition begins at 06.00 (AEDT) on Friday 1 August 2014 and closes at 23:59 (AEDT) on Tuesday 12 August 2014 (the “Competition Period”). 4. To enter the Competition and be eligible to win, entrants must: A) Log onto; B) Leave a comment on the dedicated competition post with an answer to the following question in 50 words or less, “If you could wake up tomorrow as the master of a beauty skill, which would it be and why?” (the “Competition Question”). 5. All entries must include the entrant’s name, email address and question answer to be eligible for entry. Incomplete entries or those with defamatory, pre-used, copyrighted or offensive content will be ineligible. It is the entrants’ responsibility to inform the Promoter if their residential address, email address or phone number changes during the Competition Period. 6. The use of any automated software or any other mechanical or electronic means that permits the participant automatically to enter repeatedly is prohibited (“Repeat Entry Device”). If the Promoter reasonably believes that an entrant is using any Repeat Entry Device, the Promoter may disqualify that entrant without notice. PRIZE  7. There is 1 prize/s in total. The prize pool consists of: 2x 2-day pass to the Sydney International Spa & Beauty Expo plus entry to 3 seminars, valued at $319 each (the “Prize”). 8. The total maximum Prize pool value is AUS $638. The Prize values are the recommended retail values and are correct at the time of printing. The Promoter is neither responsible nor liable for any change in the value of the Prize occurring between publishing date and date the Prize is claimed. All Prize values are in Australian dollars. 9. The Prize is not transferable or redeemable for cash. The Prize or any element of the Prize cannot be exchanged for any other prize/s. The contents of the Prize will be at the Promoter’s sole discretion. The Prize is subject to availability and the terms and conditions of the entities supplying the Prize. JUDGING AND AWARD OF PRIZE 10. The Competition will be judged on the basis of creativity at The Plastic Diaries head office in Sydney, NSW, Australia within 24 hours of the competition closing. Chance plays no part in the selection of the Prize winner. The Prize winner will be notified via email and/or phone on or after Wednesday 13 August 2014. The Prize must be claimed by responding to the winner notification email or phone call within 3 days of the winner being notified. 11. If a Prize winner cannot be contacted or does not claim the Prize by the stipulated date, then the Prize will be forfeited and a substitute prize will not be offered in lieu of the Prize. GENERAL 12. All entrants agree to provide the Promoter or the Promoter’s authorised agent with proof of identity, residency, age and/or proof of entry validity if selected as the Prize winner/s or if reasonably requested by the Promoter or the Promoter’s authorised agent. Proof of age, identification, residency and entry considered suitable for verification is at the sole discretion of the Promoter. In the event that the Prize winner cannot provide suitable proof, the Prize winner will forfeit the Prize in whole and no substitute will be offered. 13. No responsibility will be taken by the Promoter for any changes in dates, times or cancellations or other arrangements that may prevent the Prize winner from winning the Prize. 14. The Promoter reserves the right, in its absolute discretion, at any time before the awarding of the Prizes to cancel or vary the Competition or to vary or cancel the award of the Prizes including, without limitation, circumstances where in the Promoter’s opinion (which it shall form in its absolute discretion): (a) a Prize winner does not satisfy the Competition entry requirements; or (b) the Promoter cannot conduct the Competition or award the Prize/s for any reason beyond its control. 15. In the event that the Promoter cancels or varies the Competition or varies or withdraws the Prizes it shall not: (a) be liable to any person for any loss or damage (including loss or damage caused by any negligence) arising out of, or in connection with, such cancellation, variation or withdrawal; and (b) be required to conduct the Competition at any other time. 16. No responsibility will be accepted by the Promoter for late, lost or misdirected entries and all entries are deemed to be received at the time of receipt of the entry into the Promoter’s database and NOT time of transmission by the entrant. The Promoter will accept no responsibility for any delays to entry caused by technical disruptions or malfunctions. The Promoter accepts no responsibility for out-dated or incorrect contact details or contact details by which the entrant cannot be contacted during business hours on the relevant dates. 17. The Promoter accepts no responsibility for any Prize that are damaged, delayed or lost in transit. 18. The Promoter reserves the right to cancel the award of prize/s to, and/or to disqualify any individual who, as determined in the sole discretion of the Promoter, has breached these terms and conditions or who has otherwise engaged in unlawful or improper conduct that is designed to jeopardise the fair conduct of the Competition. 19. Entrants are advised that their personal information may be disclosed to State and Territory lottery departments and their names as the winner may be published as required under the relevant lottery legislation. 20. A decision of the Promoter in relation to the conduct of the Competition is binding and conclusive and no correspondence will be entered into. 21. Entrants enter the Competition at their sole risk. With the exception of liability which cannot be excluded by law, the Promoter shall not be liable for any loss or damage which is suffered (including but not limited to indirect or consequential loss) or for personal injury suffered or sustained as a result of taking the Prize or entering the Competition. 22. All entries become the property of the Promoter and may be communicated to the public by the Promoter or used for promotional purposes, subject to the Promoter’s privacy policy. By entering the Competition, the Prize winner agrees to the use of their name, image, audio-visual recording and/or photograph/s, without compensation, and agrees that the Promoter will own copyright in any such images, audio-visual recordings and photograph/s.

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