Some of my body parts that are showing the signs of ageing more than others. One that I’ve noticed going downhill particularly fast is my hair – it’s quality isn’t what it used to be. Each hair strand is getting thinner but at the same time frizzy, it’s not feeling as soft and it’s looking dull. It’s like my hair is having a mid-life crisis but before I went to New York Fashion Week I decided enough was enough, something had to be done. I started looking into keratin hair treatments, something I had explored many years ago before the technology was refined.
Neil Cleminson at Reveur Cheveux Salon is also the Creative & Technical Director for bhave. After moving to Melbourne in May I was yet to find a new hairdresser so I was very happy to find out Neil was located just minutes from my house. New hairdresser found and coincidently I had heard from some fellow beauty editors that bhave’s Rescue Therapy wasn’t like any other keratin treatment.
Before going in for the treatment I looked into why it was different – the answer was Replicine Functional Keratin, which is the only commercially available fully functional keratin protein that has been extracted using a patented technology from pure New Zealand wool. Now, as many of you know, I’m vegan and therefore I’m personally against using any animals to benefit humans but when it became clear that many of you were requesting information on keratin treatments I had to put my personal feelings aside because this blog isn’t about me being vegan, it’s about helping you all to find the best products out there. I couldn’t recommend any keratin treatments until I did one myself.
Was my ethical sacrifice worth it? Have I found the answer to your hair woes? Let’s find out!
- As I mentioned above, bhave’s Replicine Functional Keratin is different to the usual stuff. Most other keratin hair treatments use hydrolized keratin and it’s that method I’ve come to learn is gruesome and what I most object to. You can quickly learn about the difference in methods of extracting keratin but note that the word “stock” is referring to animals. Don’t worry, there are no pictures or gory details. You can read between the lines. However, Replicine Functional Keratin is retrieved from the wool shawn off the sheep and thus no pain or deaths are required to obtain it (although we can’t speak for how kind the shearers are to the sheep so I’ll remain pessimistic on that point). My point of this is to outline that IF you want a keratin hair treatment and you are trying to remain cruelty-free, only use functional keratin.
- The treatment process was much like having your hair coloured. My hair was taken in sections, spritzed with water and then the product applied, making sure each and every strand is completely coated in the product. Interesting though, this product doesn’t have to be used alone because it can also be added to a colour mix making the dying process less damaging for your hair. I didn’t get to try it as part of a dye job but I’m definitely keeping that in mind for next time seeing as though I love to colour my hair but hate the damage it does.
- It has a thick, creamy consistency that spreads into the hair easily and doesn’t drip or run. Neil applied it with a colouring brush and his hands to work through the product. Each section is combed as the product is applied but it took some effort to get the comb through my knots and tangles. Neil explains that this is because the product isn’t full of silicones, which is what many treatments include to make it easier to be combed through our hair, where as this treatment just contains the ingredients it needs to rebuild the hair structure.
- After all my hair was coated, Neil wrapped it in plastic wrap and put me under a heat lamp for 20minutes. The heat allows the product to reach deeper into the hair follicle. I think 20 minutes is a rather short amount of time compared to other in-salon keratin treatments I’ve tried in the past.
- There isn’t much of a scent, if any, from this product but all of the bhave maintenance products have wonderful scents so it’s hard to not smell them around you in the salon. They have that professional hair products smell but even better.
- Once the curing process was complete my hair was washed with Rescue Shampoo and a small amount of Rescue Conditioner was used on my ends. These are the recommended products to use as maintenance after the treatment so I’ll be reviewing these for you soon. You could return to using any shampoo/conditioner but the Rescue range compliments the repair done by the Rescue Therapy treatment so that further damage is minimal.
- Immediately after I returned to my seat, in front of the mirror, I could see my hair looked like a different colour. Of course my hair was wet but I could see that the pink-blonde ends weren’t looking as dull and faded. It was like I had a colour applied when I actually didn’t. Once my hair was blowdried it was even more evident that the treatment had revitalised my hair, drawing out the remaining colour fragments in my hair and giving it a much more even appearance. This made me extremely happy!
- Also evident while my hair was wet was that the mid lengths and ends didn’t look so ….. how do I say it …… f*%ked? As I shared with you on Instagram, previously even when my hair was wet it still wasn’t smooth. After the treatment it was like a different batch of hair.
- My hair was then blow-dried and styled as usual. My hair felt softer and required barely any styling products. It looked glossy and healthy. The only way my hair could have possibly looked better was if the treatment actually gave me more hair. This is always a downside to having fine, thin hair but reoccurring treatments of the Rescue Therapy can build the hair back up, giving it a thicker appearance. For now I was just happy that it looked healthy, shiny and more even in colour.
- The real test for this treatment came when I went to New York just a few days later. The heat and humidity of their summer was still hanging around but my hair remained mostly calm throughout it. There were instances of it puffing up but overall it was less often and not as hideous.
- Over a month has now passed and my hair is still feeling smoother, looking healthier and much easier to manage. I would definitely recommend this keratin treatment if you have fried, unruly, lifeless hair or if you’re planning on doing some damage (colouring it, being out in the sunshine, etc).
What bhave say ….
This in salon treatment boasts revolutionary keratin technology that can penetrate the hair shaft to repair and restore every strand of hair from the inside out, rather than superficially coating the hair surface for a temporary fix. rescue by bhave has been specifically designed to restore, repair and protect hair that has been severely damaged due to chemical and environmental stressors.
The key innovation in rescue is revolutionary NEW Raw Natural Keratin technology. Naturally derived and extracted proteins from the wool of New Zealand sheep, bind to severely damaged hair, rebuilding the internal structure and restoring strength, elasticity and shine to damaged locks. If hair is in good condition, then a sacrificial shield will be deposited on the surface, protecting the hair from potential damage. The in-salon service takes 20 minutes.
bhave™ is the first Australian hair care brand to offer this revolutionary new functional keratin based hair restoration technology and include it in its hair care collection.
Australia – Prices start from $35 (depending on your hair length & density) on top of your salon service.
USA & UK – Unavailable at time of publishing.
Does your hair need rescuing? Have you tried a similar hair treatment? Let me know by commenting below!
bhave’s own claim is that they don’t test on animals, however they aren’t certified by any official animal cruelty organisation and don’t have a published animal testing policy.
None of bhave’s products are suitable for vegans but may be suitable for vegetarians.
Complete ingredient list is unavailable at time of publishing. The website outlines some information about bhave’s key ingredients.