I was blessed to have previously met Deborah Lippmann and she impressed me beyond words. The only thing possibly more impressive than Deborah Lippmann is her amazing line of Lippmann Collection nail lacquers. They are phenomenal and quite possibly the biggest indie nail polish brand in existence. Every nail lacquer lover should have at least 1 of her nail lacquers in their lifetime. And now for those of you in USA or Canada, you are going to be stoked to hear that Deborah Lippmann’s nail lacquers will be sold in Sephora.
From September Lippmann Collection nail lacquers and treatments will be sold in to Sephora’s full USA and Canadian distribution, plus online at Sephora.com. Currently Lippmann Collection is available from Neiman Marcus, Bloomingdale’s and Nordstrom, as well as online retailers like Revolve Clothing (available to ship internationally), Beauty Bridge (available to ship internationally), CUSP, Beauty.com and Zappos.
The entry in to Sephora is no easy feat. The indie brand was only created in 1999 and while it has had huge success it is not to say that getting stocked in Sephora is easy. “A lot of people think I’m already in Sephora, since it’s the place to shop for indie brands,” Lippmann said in an interview from the set of a fashion shoot in the Hamptons. “But given Sephora’s reach, we wanted to prepare adequately to enter Sephora, to be able to fulfil orders properly and keep up with reorders. That required reaching a proper size and having a fair amount of visibility before entering such a big retailer.”
Of course something this massive has to be celebrated, so Deborah Lippmann is doing it with four exclusive nail lacquers. The four exclusive nail polishes for Sephora are 99 Luftballons (a sparkle-heavy fuchsia), Chasing Pavements (a soft cream gray), She-Bop (a flirty pink cream) and Lilac Wine (a lilac cream). They will launch on Sephora.com in August and then move into brick-and-mortar stores in September. The cream shades will retail for USA $17 each, while 99 Luftballons will sell for USA $19. Obviously Lippmann lacquers are on the more expensive end of the nail lacquer price range but they are definitely worth it.
One reason I am especially happy that Lippmann Collection will be sold in Sephora is because of the Beauty Insider program. Sephora is one of the few retailers who have a reward program that really gives back. It is free to join Beauty Insider and once you do you will earn 1 point per dollar spent in-store or online at Sephora. You can then trade those points in for perks for either 100 or 500 points. You also get a special beauty gift on your birthday and if you reach VIP status (which is obtained when you spend $350 or more points in a a calendar year) you also get exclusive access to sales and offers. Now that Lippmann will be available that means I will just earn more points event quicker. Yay!
Are you a Deborah Lippmann fan? Are you excited they will now be sold in Sephora? Let me know by commenting below!
Deborah Lippmann’s own claim is that they do not test on animals, however they do not appear on any certified cruelty-free list. Their policy on animal use is briefly mentioned on their website.