Rumblings of the new colour cosmetics range from Gucci have been coming and going for over a year. I never really believe a rumour until there is some material proof and today, we have it. I present to you a first look at the soon to be released Gucci Cosmetics.
The cosmetics line was unveiled this week in New York by Gucci creative director Frida Giannini. Not much has yet been reported on the range but what we do know is that it’s a range aimed at die-hard Gucci fans with hope of recruiting new consumers. Those that have been lucky to see and touch the items have said they are high-tech, high-performing products but we would obviously expect that from any designer label.
Packaging is always an important aspect for luxury cosmetic lines and I think Gucci have done a wonderful job capturing their brand essence in the designs. The Art Deco-inspired bottles, the black and gold casing … it looks beautiful. It’s something I’d be happy to pull-out of my handbag to show off. I’m also glad to report that the outer cardboard packaging is made from 100% recycled paper.
Such extravagance won’t come cheap. We can expect a nail lacquer to set us back USA $29, and up to USA $65 for an eyeshadow quad.
Expected on sale date is September 2014 for a global release. The exact stockists are yet to be confirmed but we do know that in the USA it will be sold at Gucci online and key Gucci flagship stores. Top department stores already stocking luxury cosmetics are assumed to be the lucky stockists of Gucci Cosmetics, but we’ll report the details as soon as we know them.
Will you try Gucci Cosmetics? Do you use luxury cosmetics? Let me know by commenting below!
Image source: George Chinsee/WWD
At this time no information about Gucci Cosmetics animal testing policy or use of animal ingredients is known. The parent company is P&G. Click through to read P&G’s official statement regarding animal testing.