NARS is expanding their empire by opening two more freestanding stores this month. The new retail spaces are hitting both the east and west coast of the USA, with a move that they hope will deepen the relationship with their makeup artist clientele. Even though I personally am not a makeup artist, I do find that a dedicated retail space for a brand allows me to shop more strategically instead of being overcome with excitement (like what I experience in Sephora) so I can understand why this make appeal more to a makeup artist.
Both stores were designed by Francois Nars (yep, the guy behind the brand) and Fabien Baron of New York design firm Baron & Baron. A consistent design has been implemented across the stores but each have incorporated their own twist by adapting features to fit the city and space. Those that have followed the NARS brand for some time (like me) will know that makeup is not Nars’ one true love – he’s a lover of all forms of art. His love for beautiful photography and books will be showcased in “François’ Favorite Things,”a section exclusive to the free-standing stores that offers an eclectic mix of objects that have inspired Mr Nars. All will be available for purchase and rotated quarterly.
These new stores could be a sign that NARS is looking to expand elsewhere (perhaps, Australia?!?) but for now we’ll take a closer look at what you’ll find in the new USA stores.
Located on the corner of 76th Street and Madison, across from the Carlysle Hotel, is the 700-square-foot store. Most of the store is stark white but the register area really pops with its Jungle Red lipstick high-gloss red lacquer coating. The limelight is perfectly placed on the black makeup displays, staying true to Nars’ clean aesthetic. The store includes 4 permanent makeup stations, making it a great place to get a makeup service without having to sit in the middle of a department store.
One-of-a-kind design elements include the marble surrounds on the entry door and windows, and inside a floor-to-ceiling glass cube that will be used for installations and projections.
One of my absolute favourite shopping destinations is the lucky winner of the west coast store, opening May 25. The 1200-square-foot NARS store is located inside the Forum Shops at Caesars Palace, perfectly fitting the glossy aesthetic of the shopping district.
This store has the same pure white walls, glossy red register and display tables you will find in the Madison Avenue store but due to the much larger space there are a few bonus offering. Instead of 4 makeup stations there are 6, two of which are located in a VIP area. Notable technology integration comes in the form of an 11-by-16-foot LED screen will feature short films created by the NARS team, and iPads for using makeup application and techniques.
If you are lucky enough to get to one of the NARS stores or you just want to see what the brand is all about, take a look at some of my favourite NARS products.
Would you like to visit a NARS store? Which NARS products do you use? Let me know by commenting below!
image source: Steve Eichner/WWD
NARS own claim is that they do not test on animals however their parent company, Shiseido, does. NARS are not certified cruelty-free by any authoritive body. The following statement appears on their website:
NARS does not test on animals, nor do we have any other parties, such as suppliers, conduct any animal testing on our behalf. NARS uses only the highest quality ingredients which have a proven safety record and are widely used in the cosmetics industry.
NARS products do contain animal ingredients. The following statement appears on their website:
We are continually evaluating alternatives to animal-derived ingredients and have replaced many ingredients with vegetable derived substitutes. However, certain NARS products may contain animal derivatives, such as lanolin. If you would like further information as to which NARS products contain animal derivatives please contact customer care and we will provide that information.