Sephora Australia Press Preview

It’s a moment I’ve been waiting for all my life, the day that Sephora comes to Australia. While Sephora are yet to open their first store in Australia, we do know that it’s happening December 2014 in Sydney. With the show finally on the road it was time for Sephora to unveil what they have planned for Australia but in true Sephora style, they are remaining rather secretive. However, this month Sephora Australia unveiled the first wave of brands to confirm their presence and I went along to the very first preview.

Come with me as I take you behind the scenes at Sephora Australia’s exclusive media and VIP preview. I sneakily took a camera along for the ride and with the help of my pal SASSYBELLA we’re sharing exactly what we saw. 

The Brands

Much speculation has happened about which brands will be sold at Sephora Australia and what will happen to the retailers who are currently stocking them. We don’t have those answers yet but for now we DO have the official brand list of EXCLUSIVES. This means that the following brands will be stocked EXCLUSIVELY at Sephora when they open their doors in December. Are you ready?

  • SEPHORA Collection
  • Tarte Cosmetics
  • Marc Jacobs
  • IT Cosmetics
  • Formula X
  • Andrea Fulerton
  • CLEAN Fragrances
  • Leif
  • Becca
  • Bite Cosmetics
  • Dr. Jart
  • Per-fekt
  • Make Up For Ever
  • Elisabeth & James
  • Hello Kitty
  • Kat Von D
  • Ole Henriksen
  • LQD
  • Percy And Reed
  • Patricks
  • Estelle & Thild
  • Obsessive Compulsive Cosmetics (OCC)
  • Cover FX
  • Ne’emah
  • Etat Libre d’Orange
  • Shiffa
  • Creme Simon
  • Givenchy Cosmetics

I will keep you posted with every bit of news as it comes to hand. Right now you can get the Sephora Australia goss I learnt during the event!

Are you excited for Sephora’s arrival in Australia? Have you tried any of these brands previously? Let me know by commenting below!

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