In case the enormous range and low price points didn’t inspire you enough to shop at Priceline, I think their new initiative will. In honour of Australian women (who happen to make up over 95% of Priceline’s customers), Priceline have created a way to give back to women. The Priceline Sisterhood is a national community program hoping to not only address the main issues affecting womens health and lifestyle, but actually make a difference in it.

What Is The Priceline Sisterhood?

I will take the exact phrasing from the official press release because it really does explain it best:

A national community program that has been developed to respond to the major health and wellbeing concerns of Australian women. The initiative will raise awareness and funds for six charities that provide help and support to women in the areas of heart health, mental health, family wellbeing and fighting cancer.

Each month one of the six charities will be put in the spotlight. Through national in-store promotions and online initiatives, the charities will receive lots of exposure and hopefully lots of money.

The Charities

  1. Alzheimer’s Australia is the national body for people living with dementia, their families and carers. It provides leadership in policy and innovative services for those affected by dementia.
  2. ACCF is dedicated to eliminating cervical cancer in Australia and in developing countries through public awareness programs, screening, clinics and vaccinations. Its programs provide support for women living with cervical cancer and related women’s issues, and their families.
  3. The Children First Foundation aims to transform the lives of seriously ill children within Australia and in developing countries. By partnering with organisations and medical and health professionals, the Foundation runs a number of programs providing medical aid, ancillary medical assistance and patient care.
  4. Look Good…Feel Better is a nationwide community service program dedicated to teaching women cancer patients beauty techniques to help restore their appearance and self-image during cancer treatment.
  5. PANDA is a national helpline providing confidential information, support and referral to anyone affected by depression and anxiety during pregnancy and after childbirth. Its focus is on those affected, their partners, family member and friends and educating the wider community about depression and anxiety.
  6. The Victor Chang Cardiac Research Institute (VCCRI) is committed to research into what causes and what can cure all of types of heart disease, and how this can be applied to patient care.

Moments Of Sisterhood Competition

One of the ways you can get the ball rolling, without spending a cent, is to join in the Moments Of Sisterhood competition currently being run on the Priceline website. There are 3 amazing trips to the Gaia Retreat up for grabs, and it is possibly the easiest competition I have ever come across.

All you need to do jump on the website, fill in the little form, include a photo that shows your favourite Sisterhood moment and tell them the story behind it. You of course do not need to actually have a sister. There are sisterhood moments in our life almost every day, you just have to realise them.

For every photo submitted Priceline will donate $1 to that months charity. Now that is very cool, you donate money without losing a penny … and you could win a holiday at the same time!

PANDA offer

The first charity to reap the rewards from this program is PANDA. The in-store offer until June 6 will be the following

  • $1 from every Pantene Clinicare product
  • $2 from every Olay Definity product
  • $3 from every Olay Pro-X product

All the proceeds will go directly to PANDA, along with any donations made at the in-store donation boxes. You can also donate online if you are unable to get to a store.


There are so many great things The Priceline Sisterhood is doing for us women, so head over to the website to learn more about it.

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