If you are a reality TV lover than there is no doubt you saw the devastating series final of Australia’s Next Top Model. Like a typical narcissist I loved every second of it. Honestly, I didn’t really care who won but I thought Amanda definitely had the right mix of commercial modelling and runway skills. There, that is my 2 cents worth.

ChapStick seem to like Amanda’s commercial look as well, so they have just announced her appointment as their official campaign face for 2011. I think it is a great match for the 20 year old because it is a realistic alignment. In my opinion the worst thing you can do with celebrity endorsements, or ambassadorships, is to pair a product with a person you know would never use it. For example, if Celebrity Slim came out with Amanda being their ambassador that would just be ridiculous, but they have Ricki-Lee Coulter (and after seeing her at RAFW last month may I say she is looking damn fine!!) which is a perfect match. Point is, I totally see Amanda using the ChapStick products and it does inspire me to want to try them. After all, isn’t that what celebrity endorsements are about?

The official quote from Amanda in regards to this campaign Continue Reading