Posts in Aromachology

Amazon Luxury Beauty Store Page

If luxury beauty is the only thing you dare buy than this news will be great for you. And while we are at it, it will also make those luxury lusters out there very happy. This month Amazon launched their new Luxury Beauty Store, for the first time retailing some of the best luxury brands. Amazon is the world’s largest online retailer but the messy and perceived “discounted” layout of the site has put luxury brands from joining in the action previously. Amazon does have luxury shoppers who come for things like fashion and gadgets, so why not beauty?

“We have luxury shoppers,” said Chance Wales, director of beauty and health & personal care for the e-commerce giant. “What we have been lacking is luxury brands, and we hope this is the first step to marry our customer’s needs with what brands expect in terms of displaying and selling their luxury [products].”

The good news is that Amazon has catered to the needs of the luxury brands. You won’t find a circus of mismatched products in the Luxury Beauty Store.

“This site is much more premium,” said Stephane Colleu, president and chief executive officer of Dr. Brandt Skincare. “A mass brand is not going to be sold within this platform, which is why it’s very attractive.”

While you may think Amazon has always offered premium brands, this is not the case as they are often listed by third-parties in the Amazon Marketplace. The difference with this site is that it is managed by Amazon, all the products are shot in-house and this is a true partnership between the brand and Amazon. It has been indicated that as part of this partnership, Amazon has also shown itself willing to exert more control over where the brands in the Luxury Beauty Store will be available on the site (read: Marketplace). “We are working with brands to make sure we’re presenting their products in an optimal environment,” said Wales.  Continue Reading

NIVEA Cooling Sunscreen review

Aerosol sunscreen is becoming a more popular choice but in this NIVEA Cooling Sunscreen review I’m introducing you to a sunscreen feature you never knew you needed. It’s life changing and I love it, but does this one benefit counteract NIVEA’s Ultra Sport Protect Cooling Aerosol SPF50+ defects?  Continue Reading

End of Year Sales Fashion Shopping Inspiration

The Boxing Day and End of Year sales are in full-swing. While this can be a fab time to pick up a great deal, it’s not such a money saver if you buy things you don’t need or really want. Having a shopping list of what to buy is one of my most valuable tips for being a savvy sale shopper. However, I’ll admit that sometimes there are things out there I didn’t know I needed. Sometimes, I need someone to introduce me to the things I didn’t know (or forgot) I needed. That’s what I’m offering you some end of year sales shopping inspiration by sharing some of the great goodies I picked up during the Cyber Week sales.

These are the beauty and fashion goodies I got during Black Friday, Cyber Weekend and Cyber Monday.  Continue Reading

Deciem Hylamide High Efficiency Face Cleaner

Finding a good face cleanser shouldn’t be difficult but for me it’s one of those things I’m always looking to improve. I was recommended the Hylamide High Efficiency Face Cleaner as an all-in-one solution for makeup removal and skin cleansing. I have dry skin and I’m lazy, so I want quick and easy without compromising on quality results.  Continue Reading

  • Beauty Glossary

    Parabens? Milia? What does it all mean? Check out the glossary

    Learn More

  • Shopping Directory

    Looking for retailers that ship your favorite brand to your country?

    Start Here