Posts in Aromachology

Amazon Luxury Beauty Store Page

If luxury beauty is the only thing you dare buy than this news will be great for you. And while we are at it, it will also make those luxury lusters out there very happy. This month Amazon launched their new Luxury Beauty Store, for the first time retailing some of the best luxury brands. Amazon is the world’s largest online retailer but the messy and perceived “discounted” layout of the site has put luxury brands from joining in the action previously. Amazon does have luxury shoppers who come for things like fashion and gadgets, so why not beauty?

“We have luxury shoppers,” said Chance Wales, director of beauty and health & personal care for the e-commerce giant. “What we have been lacking is luxury brands, and we hope this is the first step to marry our customer’s needs with what brands expect in terms of displaying and selling their luxury [products].”

The good news is that Amazon has catered to the needs of the luxury brands. You won’t find a circus of mismatched products in the Luxury Beauty Store.

“This site is much more premium,” said Stephane Colleu, president and chief executive officer of Dr. Brandt Skincare. “A mass brand is not going to be sold within this platform, which is why it’s very attractive.”

While you may think Amazon has always offered premium brands, this is not the case as they are often listed by third-parties in the Amazon Marketplace. The difference with this site is that it is managed by Amazon, all the products are shot in-house and this is a true partnership between the brand and Amazon. It has been indicated that as part of this partnership, Amazon has also shown itself willing to exert more control over where the brands in the Luxury Beauty Store will be available on the site (read: Marketplace). “We are working with brands to make sure we’re presenting their products in an optimal environment,” said Wales.  Continue Reading

Best New Beauty September 2017 beauty products

Wow, guys. This month is absolute madness in the beauty launch calendar. The best new beauty September launches have come in strong from the likes of Fenty Beauty, Too Faced, St Tropez, Nip + Fab, Katy Perry and more.

Discover the best of the best new beauty products with my Best New Beauty September round-up. Continue Reading

Holster Certified Vegan Rose Gold Sneakers

Super cute shoes are now available for everyone, even vegans! You’ve probably seen me rave about metallic sneakers on social media and the reason I’m so excited about it now is because Holster certified vegan status confirms their cute metallic shoes as vegan!

Holster Shoes has gained vegan certification from The Vegan Society and PETA, but why is this such big news? Read on to find out!  Continue Reading

Best New Beauty August 2017 beauty products

The seasons are changing and with it comes a new wave of delightful beauty releases. The best new beauty launches this month from Nude by Nature, CND, Lancôme, Models Own and more has us transitioning from Summer and Winter and opening our arms to embrace Spring and Fall. Discover these new beauty products with my Best New Beauty August round-up. Continue Reading

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