What is Ayurveda

Ayurveda is a word you’ve probably seen pop-up a few times around health and beauty products. It’s more likely to be used as a marketing tactic luring you into something mystical but what on earth is it? Is it an ingredient? Is it a religious cult?

I wanted to find what exactly “Ayurveda” is so I spoke to Rebecca Powne, B.A., Ayurvedic Studies and founder of AWE Cosmeceuticals – a skincare brand based on extensive Ayurvedic studies fused with the western scientific findings.  Continue Reading