A limited edition Spring-Summer collaboration has just been announced by Estée Lauder that has me very upset I am not in the USA. Teaming with Lilly Pulitzer, the two will bring Palm Beach style to beauty with a 2-season gift-with-purchases programs.
The GWP sets include a Lilly Pulitzer designed makeup bag filled with a range of Estée Lauder deluxe samples. First reports say that there are 8 designs in total and each one was customised exclusively to each of the selected retailers. I personally think this is a collaboration that will do very well for Estée Lauder as it is a marriage of two heritage American brands that have similar values. Lilly Pulitzer president James Bradbeer said in the press release: