Posts in Brand Profile

Rosie Fernandez, Managing Director, La Prairie Australia

It has been quite some time since the last Brand Profile post and it has been something I have wanted to revisit ever since. I will be kicking these off again and to start I am sharing with you one of my all time favourite skincare brands, La Prairie. This brand not only makes amazing skincare that really works, but they do it in a way that makes you feel a million dollars. It is luxury at its finest and a brand that everyone should experience at least once.

If you have ever asked me for skincare advice, chances are my answer has included La Prairie in some form. I am yet to have a bad experience with any of their products or services, and it is a brand I am genuinely giddy to see in-store or at a spa.

To give you some extra insight into the La Prairie brand, I have spoken with La Prairie Australia’s Managing Director, Rosi Fernandez. Continue Reading

Karon McKendrick-Taylor, Educational Manager for OPI Australia

Today I am bringing you the second of my most favourite frequent features, the Brand Profile. If you missed our last one on Benefit Cosmetics check it out here. This time we are taking a look at OPI, and I am just bursting with excitement.

As most of you already know, I am a huge fan of OPI. So much so that I actually dedicated an entire week to the brand! While many of us OPI lovers would like to think we know everything there is to know about the nail industry juggernaut, I like to think there has to be something that we haven’t heard just yet. That is one of the reasons why I like to do these brand profiles, but also to introduce the brand to those who are yet to give it a go.

The blessed soul who coped these questions is none other than Karon McKendrick-Taylor, Educational Manager for OPI Australia.

Who is the OPI Customer?

She could be 4 to 104. OPI is most definitely for the fashion forward but also for the everyday well groomed. More and more it is part of our weekly maintaince to do or have our nails done. If doing them at home or in salon it’s a feel good treat, let’s face it we look at our hands and nails all day as do other people.

What is the brief history behind OPI? Who, why, when it was created.

In 1981 George Schaeffer a former garment manufacturer from New York moved to L.A and bought a dental supply company that he renamed Odontorium Products Inc. When he saw manicurists started buying his dental materials to make artificial nails he left the bridgework business behind but kept the company initials. Schaeffer hired sister-in-law Suzi Weiss-Fischmann to help him run the company which was then in there two-person office taking orders, filling and delivering!

It was in 1989 with Suzi’s forte and passion for fashion, along with the request of beauty professionals around the world, that a line of 30 Nail Lacquer Colours and 6 Nail Treatments were introduced. With quirky names to match brilliant fast drying, chip resistant colour they were and are an instant success.

How is OPI different from other nail polish brands? Why should we try your products?

OPI’s professional heritage has definitely set a high standard for our retail line, if it does not stand up in a salon service and clients are not happy they don’t come back.

OPI lacquer has a huge variety of shades currently over 250; but also the treatments to make them stay on longer, with high gloss and fewer chips and all dry quickly saving time. I believe they are great value for money, as you save drying time, re-do’s and touch ups.

Does OPI reward customer loyalty? (eg. Rewards Program, Gift With Purchases, etc)

You will usually find various promotional packs both in salon and retail. Right now we have Nail Envy, a Natural Nail Strengthener, with a free Cuticle Oil, Dripdry lacquer drying drops and Top coat all available. These do change every other month, so you need to keep an eye open for what’s new.

Original Nail Envy is one of the most famous Nail Strengtheners in the market

Continue Reading

Today I am introducing you to what will be another frequent feature, the Brand Profile. This idea came to me while I was in the USA last year. I was having so much fun shopping up a storm for products I know and loved, or products from brands I know and loved, but found myself almost in tears when trying to decide if I should buy products I have NEVER heard of. This anguish inspired me to make a very long list of brands to discover. Continue Reading

Professional beauty blogger Kimberly Nissen of The Plastic Diaries shares her personal blogger burnout advice and tips.

This article is Part 1 of a three-part series about my personal experience with Blogger Burnout – My Demise + My Recovery + My Future

In Part 1 of my Blogger Burnout story I shared about how my 5+ year blogging career was blown apart. In Part 2, I shared with you the work I put in to learning some big lessons. Now, in Part 3, I’m going to share what happened as a result of my blogger burnout and absence, and what the future may hold for The Plastic Diaries. I have some important blogger burnout advice and let’s not forget, like all trilogies, the third instalment is the best, right?  Continue Reading

Professional beauty blogger Kimberly Nissen of The Plastic Diaries shares her personal blogger burnout recovery story and experience

This articles is Part 1 of a three part series about my personal experience with Blogger Burnout – My Demise + My Recovery + My Future

In Part 1 of my Blogger Burnout story I shared about how my 5+ year blogging career was run into the ground. In this post, Part 2, I’m going share with you what took place after burning out. I’ll share the journey of my blogger burnout recovery and how rebuilding a life meant destroying it a little more first.  Continue Reading

Professional beauty blogger Kimberly Nissen of The Plastic Diaries shares her personal blogger burnout story and experience

This article is Part 1 of a three-part series about my personal experience with Blogger Burnout – My Demise + My Recovery + My Future

I started The Plastic Diaries in 2008, became a full-time blogger in 2010 and vanished from the blogging universe in 2015. Where did I go? Why? What happened to me? These are questions that have been asked of me during my 18+ month disappearance. The short answer was blogger burnout – a rarely spoken of condition that is fast becoming a serious concern amongst the influencer industry. Have you ever followed a blogger and notice that one day they have just disappeared? Their blog stopped posting new content, their social media went untouched – it happens often. In my almost 9 years of blogging I have lost count of the bloggers that have come and gone, most of which I have no idea why or where they went.

Upon my return to blogging at the end of last year I’ve put off explaining what exactly occurred in my life. I confided in a few select friends and trusted individuals about my story but I’ve brushed over it with the wider community by saying the cause was “personal stuff”. I don’t believe bloggers owe anyone an explanation when they disappear but I know that when my favourites have gone AWOL I’ve missed them and been concerned for their wellbeing. I didn’t want to be another blogger who vanished without a trace and leave you wondering. I also believe Continue Reading

  • Beauty Glossary

    Parabens? Milia? What does it all mean? Check out the glossary

    Learn More

  • Shopping Directory

    Looking for retailers that ship your favorite brand to your country?

    Start Here