The Pantene Beautiful Lengths campaign is an amazing initiative to get woman to grow their hair long and strong, then donate to have it turned into a free wig for cancer patients. In the USA, Pantene USA have been running this campaign since 2006 in conjunction with the American Cancer Society. To date they have distributed over 24,000 free real-hair wigs through the American Cancer Society wig banks. Now the campaign has come to Australia and in conjunction with Look Good … Feel Better, Pantene Australia hope to break the record of free wigs created and distributed across Australia AND New Zealand.
Yesterday, I participated by cutting my hair off and donating my ponytail. Today I want to share with you why I did it, and my journey in video and pictures. Continue Reading