Could you imagine a high-tech world where we can print out our colour cosmetics just like we do currently with paper. Can you picture yourself snapping a photo, picking a colour you like and printing it out into an eyeshadow pan instead of forking out cash (or card in my case) to buy it from a retailer? It sounds like a fantasy but one young woman has presented her concept that could become a reality. Grace Choi, a graduate from Harvard Business School has publicly stated that the beauty industry is a bunch of “bulls#!t”. Choi says that we could all be DIY-ing our cosmetics and put an end to these big cosmetic companies. Is she right? Is she wrong?
Whether you have heard all about this story or not, I’m going to tell you why printing your own makeup is not going to be a reality for quite sometime, and I may never want it to be. Continue Reading