Living in Australia and being a beauty fanatic is not something that goes together well. Pretty much anytime I contact a beauty brand or retailer that I want to purchase from they advise me that our market is just to small (won’t name names but I think we all know a few!). It is the most frustrating response you could tell a shopper …. a shopper who wants to give you MONEY.
However, this month two brands have said “stuff you, we are going to Australia”. Good on them. Here is who you should expect to see gracing pages in our favourite magazines, in our beauty salons, on store shelves and of course, all over the bloggerverse.
Wella Pro Series
Now, first I have to mention that you shouldn’t get this confused with Wella Professionals
or Wella System Professional. As you know I already am a huge fan of the other Wella brands but Wella Pro Series is indeed new and different. I am sure this is confusing to some, I know it was to me when I first heard about it but I will explain it a little more. All the Wella brands are made by the same company (Proctor & Gamble
) but after having two very strong salon only Wella brands, they realised the need to adapt with the market, and create a much more accessible but still professional quality brand. Wella Pro Series was born, promising all the benefits of the professional stuff but just with a focus on the key essentials
The range consists of Continue Reading