Posts in Cruelty Free International

Ban Animal Testing

The news we have all been waiting for is here. Kind of. This week China’s Food and Drug Administration announced a step-towards removing animal testing as a mandatory requirement for cosmetics sold in their country. Cruelty-free beauty shoppers burst into song and dance at the news thinking their favourites will now be back on the Leaping Bunny and PETA’s Beauty Without Bunnies list ….. but the celebrations are a little premature. The news isn’t clean cut and is actually rather confusing so I’m going to tell you what you may be missing from between the lines, and why you should run back to your favourite brands JUST YET.

First, let’s recap the announcement.  Continue Reading


The business of business should not just be about money, it should be about responsibility. It should be about public good, not private greed.

– Dame Anita Roddick. Human Rights Activist. Founder of The Body Shop

It’s this quote from The Body Shop founder, Dame Anita Roddick, that could perfectly describe what we have been witnessing these past couple of weeks. The beauty world and loyal customers of The Body Shop were rocked to the core when an investigation by Australian magazine CHOICE came forth stating The Body Shop was NOT cruelty-free, as they have been claiming.

I personally do not take claims of cruelty-free status lightly, nor do I take an accusation from a publication as gospel, and I do hope none of you would either. The Plastic Diaries was first and foremost created to inform consumers. I am a consumer too and I like to be as informed as possible before I purchase something. It’s this principle that I have applied to todays post. I am breaking down the battle that has ensued and I hope it will help you to make an informed decision about your purchasing options in the future. Continue Reading

2014 Breaking Beauty News

It may only be the first working week of the new year but the beauty news hasn’t stopped. 2014 is already turning to be out a big year for beauty so before the year flies before our eyes we want to take a quick look at what we can expect. Here are some of the breaking headlines over the past few weeks.  Continue Reading

Lush Cosmetics Campaign Cruelty Free Kisses
Did you know that this Saturday, 6 July 2013 is International Kissing Day? Lots of cosmetic brands have arranged different ways to celebrate but one brand in particular has definitely won the campaign rounds in my eyes. Lush Cosmetics is all about cruelty-free kisses this International Kissing Day and they are celebrating with an official Guinness World Record attempt. Oh and this isn’t just for Australia, this is global!

So what do Lush Cosmetics have planned? Listen to this. All of their Lush stores (worldwide) will be asking their customers to pucker up and support their attempt to set the new GUINNESS WORLD RECORDS title of the most lip prints collected in 12 consecutive hours. The current record of 22,174 lipstick prints collected in 12 hours is set by Oriflame Slovakia at 89 locations throughout Slovakia on 14 September 2010. Surely we can beat that.  Continue Reading