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The moment finally came just a few short hours ago, Cosmoprof North America opened their doors for 2011. It was a moment I had been dreaming about for months. I had no idea what to expect, except for chaos. My expectations were met with thousands of people filing into the conference halls at Mandalay Bay Convention Centre. It was the busiest trade fair I had ever seen.

My goal for Cosmoprof was to find some unique products, learn about what is coming up for 2011 and increase my knowledge of the beauty industry. Another important goal for me during Cosmoprof was to hear (and if possible, meet) my idols in the online beauty world, Christine from Temptalia, Annie from Bellasugar and Rachel from Daily Makeover. Day 1 may have been exhausting, but I think I accomplished all of those straight off the bat. Nice!


There are a huge range of products on show at Cosmoprof. There is everything from hair products, nails, salon equipment and more. Here are a few of the things I found interesting on my first day.


Hair twirling your thing? Well, the Twistmaster makes it automated. The device comes with two separate prongs that allow you to create a unique ‘twisted’ hairstyle. First, there is a hook shaped attachment that when looped through hair, twists the hair to be pinned back for a funky look. Alternatively there is the separated tongs which can curly your hair into a neat little roll read for pinning.

My initial thoughts are that this item is very niche for the uncreative folk. If you are really good at coming up with crazy hair ideas than this could be an item that would speed up the process. I guess we will have to wait and see if this one takes off.

Details: US $69.99 from Stylemaster

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Today was so hot in Sydney I could hardly move, let alone be witty and compile sentences. Instead, I caught up on some reading. I found some great blogs with even greater posts that I would like to share with you.

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