Posts in Francois Nars

NARS Madison Avenue NYC Store

NARS is expanding their empire by opening two more freestanding stores this month. The new retail spaces are hitting both the east and west coast of the USA, with a move that they hope will deepen the relationship with their makeup artist clientele. Even though I personally am not a makeup artist, I do find that a dedicated retail space for a brand allows me to shop more strategically instead of being overcome with excitement (like what I experience in Sephora) so I can understand why this make appeal more to a makeup artist.

Both stores were designed by Francois Nars (yep, the guy behind the brand) and Fabien Baron of New York design firm Baron & Baron. A consistent design has been implemented across the stores but each have incorporated their own twist by adapting features to fit the city and space. Those that have followed the NARS brand for some time (like me) will know that makeup is not Nars’ one true love – he’s a lover of all forms of art. His love for beautiful photography and books will be showcased in “François’ Favorite Things,”a section exclusive to the free-standing stores that offers an eclectic mix of objects that have inspired Mr Nars. All will be available for purchase and rotated quarterly.

These new stores could be a sign that NARS is looking to expand elsewhere (perhaps, Australia?!?) but for now we’ll take a closer look at what you’ll find in the new USA stores.  Continue Reading

Last month I started a new little monthly segment that showcases my favourite new release beauty products for the month. This month has been huge for launches, at last count 50 new products launching in April came across my desk and it is no easy feat picking my favourites.

Nevertheless, here are the products that won me over.

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NARS is one of those brands that I am increasingly falling in love with. Previously, I have only reviewed one of their products, the Dogon Eye Duo, but I am hoping to explore the brand a lot more because what I have tried, I love. I think their newest release, a make-up manual to end all make-up manuals, will give me the push I need to embrace this brand the way it deserves to be.

Makeup Your Mind: Express Yourself is the second release in the Makeup Your Mind book series by François Nars. It is safe to say that this one has been long awaited after this first book, Makeup Your Mind, was released back in 2001.

The hardcover book comes in a plastic sleeve for storage

About The Book

This book/manual is fascinating to a beauty lover such as I. The few facts I have been privy to just made me want to give the man a standing ovation, if I had actually met him. Here are just a few things you need to know about this book:

  • Every one of the women and men (YES, men!) featured in this book are real-life people, not models or actors or people used to having their photo taken.
  • François Nars, the talented man that he is, shot the entire book himself. Every photo you see, he took it.
  • Each look was created by François Nars simply staring at the face of each ‘model’ and applying something that completely complimented them. Nothing was pre-determined. There were no set ideas, i.e.. the book must have 4 smokey-eye looks, etc.
  • The book is divided into three primary categories: Play, Perfect and Polish. Each section is designed for the different stages we as humans move through in life and provides looks to compliment that.

Uniquely, this book doesn’t Continue Reading