NARS is expanding their empire by opening two more freestanding stores this month. The new retail spaces are hitting both the east and west coast of the USA, with a move that they hope will deepen the relationship with their makeup artist clientele. Even though I personally am not a makeup artist, I do find that a dedicated retail space for a brand allows me to shop more strategically instead of being overcome with excitement (like what I experience in Sephora) so I can understand why this make appeal more to a makeup artist.
Both stores were designed by Francois Nars (yep, the guy behind the brand) and Fabien Baron of New York design firm Baron & Baron. A consistent design has been implemented across the stores but each have incorporated their own twist by adapting features to fit the city and space. Those that have followed the NARS brand for some time (like me) will know that makeup is not Nars’ one true love – he’s a lover of all forms of art. His love for beautiful photography and books will be showcased in “François’ Favorite Things,”a section exclusive to the free-standing stores that offers an eclectic mix of objects that have inspired Mr Nars. All will be available for purchase and rotated quarterly.
These new stores could be a sign that NARS is looking to expand elsewhere (perhaps, Australia?!?) but for now we’ll take a closer look at what you’ll find in the new USA stores. Continue Reading