I think it is safe to say we all know how important foundation is if you are creating a spectacular make-up look. Not only is foundation used as a base to cover imperfections and even skin tone, but until recently it was seen as the required ingredient in making make-up stick to your face (now we have primer for that part). So why isn’t there anything that does the same for your hair? After all, if you are going to create a fantastic hair do, why shouldn’t there be something to prepare the hair in the same way foundation does for our face? Am I alone in thinking this?
Now before we get too specific, I totally acknowledge that there are gels and mousses that some would argue do exactly that, but in my opinion those products usually have some ‘setting’ properties themselves and therefore aren’t so much as a prepping step but rather a finishing one. When I saw Wella had this product in their High Hair range I was very excited. The name Style Foundation sounds exactly like what I felt the haircare market was lacking. Foundation for your hair. Continue Reading