Posts in LA

Los Angeles Shopping Districts

It’s already been a couple of months since I returned from Los Angeles, USA and I’m greatly missing the sunny city. Aside from it being bitterly cold in Melbourne these past few weeks, it’s not just the weather that I love about LA. I’ve already shared with you my accommodation and dining experiences but I think I’ve saved the best for last …. shopping!

I’m going to share with you the shopping hot spots I always visit when I’m in the City of Angels.  Continue Reading

This coming Saturday The Plastic Diaries will turn 2 years old. To celebrate, we are hosting 5 fabulous giveaways. Let’s take a look at what is up for grabs today …

MAC Cosmetics BB Cream

It was way back in January this year that I really started to share my BB cream endeavours. One BB cream that has continued to move forward of the pack and reveal itself as my go-to base is the MAC Cosmetics Prep + Prime BB Beauty Balm SPF 35. As I told you all back then, this BB cream is so hard to get and I really thought twice before deciding to go ahead with this giveaway. But, it would be fair to hog it so I am giving away this second tube I purchased as my very own back-up. I shlepped it all the way from Los Angeles, in my hand luggage so that it would stay in pristine condition. Talk about priorities!  Continue Reading

Karon McKendrick-Taylor, Educational Manager for OPI Australia

Today I am bringing you the second of my most favourite frequent features, the Brand Profile. If you missed our last one on Benefit Cosmetics check it out here. This time we are taking a look at OPI, and I am just bursting with excitement.

As most of you already know, I am a huge fan of OPI. So much so that I actually dedicated an entire week to the brand! While many of us OPI lovers would like to think we know everything there is to know about the nail industry juggernaut, I like to think there has to be something that we haven’t heard just yet. That is one of the reasons why I like to do these brand profiles, but also to introduce the brand to those who are yet to give it a go.

The blessed soul who coped these questions is none other than Karon McKendrick-Taylor, Educational Manager for OPI Australia.

Who is the OPI Customer?

She could be 4 to 104. OPI is most definitely for the fashion forward but also for the everyday well groomed. More and more it is part of our weekly maintaince to do or have our nails done. If doing them at home or in salon it’s a feel good treat, let’s face it we look at our hands and nails all day as do other people.

What is the brief history behind OPI? Who, why, when it was created.

In 1981 George Schaeffer a former garment manufacturer from New York moved to L.A and bought a dental supply company that he renamed Odontorium Products Inc. When he saw manicurists started buying his dental materials to make artificial nails he left the bridgework business behind but kept the company initials. Schaeffer hired sister-in-law Suzi Weiss-Fischmann to help him run the company which was then in there two-person office taking orders, filling and delivering!

It was in 1989 with Suzi’s forte and passion for fashion, along with the request of beauty professionals around the world, that a line of 30 Nail Lacquer Colours and 6 Nail Treatments were introduced. With quirky names to match brilliant fast drying, chip resistant colour they were and are an instant success.

How is OPI different from other nail polish brands? Why should we try your products?

OPI’s professional heritage has definitely set a high standard for our retail line, if it does not stand up in a salon service and clients are not happy they don’t come back.

OPI lacquer has a huge variety of shades currently over 250; but also the treatments to make them stay on longer, with high gloss and fewer chips and all dry quickly saving time. I believe they are great value for money, as you save drying time, re-do’s and touch ups.

Does OPI reward customer loyalty? (eg. Rewards Program, Gift With Purchases, etc)

You will usually find various promotional packs both in salon and retail. Right now we have Nail Envy, a Natural Nail Strengthener, with a free Cuticle Oil, Dripdry lacquer drying drops and Top coat all available. These do change every other month, so you need to keep an eye open for what’s new.

Original Nail Envy is one of the most famous Nail Strengtheners in the market

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Female hand holding colorful shopping bags

With the Australian dollar being so strong at the moment, you may be finding it difficult to resist the temptation to jump on an LA bound flight to stock up on your beauty faves. The fact I live near Sydney Airport is especially difficult because if it wasn’t for the electric fence I would jump over and stow myself neatly in an over head compartment when no one was looking. Desperate much?

Well thankfully I don’t have to this week because I am heading to Las Vegas for a Blogging conference. Yes, they actually have a conference for that!

So what do you do if you can’t quickly make up some job related hoopla to get yourself over there? Order online! The Aussie dollar is almost on par with the USA, the pound is at an astounding 60 pence or more, and then there is the Canadian dollar that we are a mere .002 cents off equal. It is crazy times and god knows it might not last for long.

My advice is to take advantage while you can. Be adventurous, and if you have never tried online shopping, now is the time! Unfortunately there are still many sites that don’t offer shipping to Australia and it is a huge loss for them (*cough* Sephora), so let’s focus on the sites that do recognise our fine country as a profitable market.  Continue Reading