October is Breast Cancer Awareness Month across the globe. It almost seems silly that it still includes the word “Awareness” because I don’t think there is any other cancer more publicised, more known to people, than breast cancer. I can’t speak for every nation but in Australia we have year round campaigns for breast cancer. Our radio stations go so far as to remind us to check for lumps on the first day of each month. Frankly, you can’t escape being aware of Breast Cancer. I have been a long-time supporter of all BCA/Pink Ribbon efforts but this year I have been starting to really look into where the money goes and I have to say, I have a bone to pick.

Have you heard of pink-washing? I had only just heard this term within the past few months but it has been something that has been present for many years. A Girl’s Gotta Spa wrote this compelling post back in 2009 and it really set a lightbulb off for me when I read it recently. Before we get into it, let’s understand what pink-washing is.  Continue Reading