Posts in Multi Action False Lashes Mascara

In the first Welcome To My Beauty Cupboard post I introduced Milani Cosmetics, a brand well-known and loved in the USA. Today I am taking a look at Essence Cosmetics, a brand that practically rules the German cosmetic market and have recently landed on Australian shores.

My instant feelings upon seeing the display units and the products was that this brand is going to be making waves. Australia, I am so excited for us!

What Is Essence Cosmetics?

The must have in beauty: trends, fun, unique – but never expensive! With a striking range of quality cosmetics, essence is the ultimate brand for all beauty queens.

Essence is a range of on-trend quality colour cosmetics, that’s as unique, creative and surprising as you are.

All products are made in Europe and offer excellent coverage, vibrant pigments, and super smooth textures that are easy to apply and blend beautifully.

The brand is number one in Germany, and represents a quarter of all cosmetics sales in that country. Think about that for a moment. A population of about 81 million people, over half of those being female. That is huge.

The big draw card for me with this brand has to be that it isn’t tested on animals. For a company to have such low price points (seriously, wait till you see them below) it is refreshing to see that they have a strong stance against animal cruelty.

In the USA Essence is stocked at Ulta and many other stores. In Australia, the brand will be exclusive to Target.

My New Collection

My knowledge of Essence Cosmetics was pretty limited. I had seen lots of their nail lacquers appear on beauty blogs, but I never knew how big and diverse their range was. Now that it has arrived in Australia, I am gobsmacked. The most shocking thing of all, the price points. Just look at the prices of these things!

Mascaras

The brand currently has 8 varieties in mascara. EIGHT!

Multi Action False Lashes Mascara – AU $4.95

I Love Extreme Volume Mascara – AU $5.50

2 in 1 Volume Mascara – AU $6.50 Continue Reading

Professional beauty blogger Kimberly Nissen of The Plastic Diaries shares her personal blogger burnout advice and tips.

This article is Part 1 of a three-part series about my personal experience with Blogger Burnout – My Demise + My Recovery + My Future

In Part 1 of my Blogger Burnout story I shared about how my 5+ year blogging career was blown apart. In Part 2, I shared with you the work I put in to learning some big lessons. Now, in Part 3, I’m going to share what happened as a result of my blogger burnout and absence, and what the future may hold for The Plastic Diaries. I have some important blogger burnout advice and let’s not forget, like all trilogies, the third instalment is the best, right?  Continue Reading

Professional beauty blogger Kimberly Nissen of The Plastic Diaries shares her personal blogger burnout recovery story and experience

This articles is Part 1 of a three part series about my personal experience with Blogger Burnout – My Demise + My Recovery + My Future

In Part 1 of my Blogger Burnout story I shared about how my 5+ year blogging career was run into the ground. In this post, Part 2, I’m going share with you what took place after burning out. I’ll share the journey of my blogger burnout recovery and how rebuilding a life meant destroying it a little more first.  Continue Reading

Professional beauty blogger Kimberly Nissen of The Plastic Diaries shares her personal blogger burnout story and experience

This article is Part 1 of a three-part series about my personal experience with Blogger Burnout – My Demise + My Recovery + My Future

I started The Plastic Diaries in 2008, became a full-time blogger in 2010 and vanished from the blogging universe in 2015. Where did I go? Why? What happened to me? These are questions that have been asked of me during my 18+ month disappearance. The short answer was blogger burnout – a rarely spoken of condition that is fast becoming a serious concern amongst the influencer industry. Have you ever followed a blogger and notice that one day they have just disappeared? Their blog stopped posting new content, their social media went untouched – it happens often. In my almost 9 years of blogging I have lost count of the bloggers that have come and gone, most of which I have no idea why or where they went.

Upon my return to blogging at the end of last year I’ve put off explaining what exactly occurred in my life. I confided in a few select friends and trusted individuals about my story but I’ve brushed over it with the wider community by saying the cause was “personal stuff”. I don’t believe bloggers owe anyone an explanation when they disappear but I know that when my favourites have gone AWOL I’ve missed them and been concerned for their wellbeing. I didn’t want to be another blogger who vanished without a trace and leave you wondering. I also believe Continue Reading

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