Posts in Multi Action False Lashes Mascara

In the first Welcome To My Beauty Cupboard post I introduced Milani Cosmetics, a brand well-known and loved in the USA. Today I am taking a look at Essence Cosmetics, a brand that practically rules the German cosmetic market and have recently landed on Australian shores.

My instant feelings upon seeing the display units and the products was that this brand is going to be making waves. Australia, I am so excited for us!

What Is Essence Cosmetics?

The must have in beauty: trends, fun, unique – but never expensive! With a striking range of quality cosmetics, essence is the ultimate brand for all beauty queens.

Essence is a range of on-trend quality colour cosmetics, that’s as unique, creative and surprising as you are.

All products are made in Europe and offer excellent coverage, vibrant pigments, and super smooth textures that are easy to apply and blend beautifully.

The brand is number one in Germany, and represents a quarter of all cosmetics sales in that country. Think about that for a moment. A population of about 81 million people, over half of those being female. That is huge.

The big draw card for me with this brand has to be that it isn’t tested on animals. For a company to have such low price points (seriously, wait till you see them below) it is refreshing to see that they have a strong stance against animal cruelty.

In the USA Essence is stocked at Ulta and many other stores. In Australia, the brand will be exclusive to Target.

My New Collection

My knowledge of Essence Cosmetics was pretty limited. I had seen lots of their nail lacquers appear on beauty blogs, but I never knew how big and diverse their range was. Now that it has arrived in Australia, I am gobsmacked. The most shocking thing of all, the price points. Just look at the prices of these things!

Mascaras

The brand currently has 8 varieties in mascara. EIGHT!

Multi Action False Lashes Mascara – AU $4.95

I Love Extreme Volume Mascara – AU $5.50

2 in 1 Volume Mascara – AU $6.50 Continue Reading

Best Beauty Advent Calendars

Picking the best beauty advent calendar for yourself each year is tough, I totally get it. This year the choices are even bigger and better so I’ve rounded up the best beauty advent calendars for you to choose from. Past favourites like The Body Shop, Look Fantastic and NYX Cosmetics are back with their beauty advent calendars, plus some new ones to spice things up.

Unfortunately, many sell out the minute they are released and by the time you see them touted by your favourite Instgrammers you’ve already missed out. Don’t worry though, there are still heaps around that you’ll love. Treat yo’self, ladies!  Continue Reading

Deciem NIOD Copper Amino Isolate Serum

Have you noticed there’s been a bit of chatter about copper peptides in skincare lately? The biggest player on the scene right now is NIOD’s Copper Amino Isolate Serum (CAIS), and it has people swearing that this is a liquid version of the second coming.

Unfortunately when an ingredient becomes trendy we see the market flooded with products claiming to be using the best of it. Copper Peptides are that hot-new ingredient right now but what exactly are they? I’ve chatted with Deciem’s co-CEO, Nicola Kilner, to get the lowdown on copper peptides and how you can make sure you buy a product that works.  Continue Reading

Best New Beauty October blog post

You’d think October would be exclusively reserved for Halloween themed beauty but nope, Christmas is wiggling its way in. The best new beauty October products are mostly dominated with Holiday collections but I’ve tried sticking to just the solo new products that really thrilled me. I will be posting separate gift guides a little later on for all those cool Holiday collections.

For now, discover the best of the best with my Best New Beauty October round-up. Continue Reading

  • Beauty Glossary

    Parabens? Milia? What does it all mean? Check out the glossary

    Learn More

  • Shopping Directory

    Looking for retailers that ship your favorite brand to your country?

    Start Here