Blur creams exploded on to the Australian beauty market this year but they’ve actually been a commonly used cosmetic for many years, most of which we know by another name ….. makeup primer. Blur creams harness the power of silicone, most commonly in the form of dimethicone. It’s the same ingredient you’ll find in some of the most popular makeup primers available today but it wasn’t until recent years that cosmetic companies noticed an appeal in packaging up the “new” technology and selling it under it’s own name. Possibly the most famous of these primers would be Smashbox Photo Finish Foundation Primer, some actually call it the original blur cream.
The naming of it “blur” cream relates to the ‘blurring’ effect visible on the skin when silicone is applied. It’s promise to blur the appearance if fine lines, large pores and other skin imperfections similar to that of photoshopping an image. L’Oréal Paris say that their Nude Magique Blur Cream, which comes in two shade varieties, can be used alone or under makeup as a primer. Will it deliver on the blurring promises? I reveal my thoughts in this review. Continue Reading