Posts in Rae Morris

Beauty Expo 2013 Header Image

This weekend is the Sydney International Spa & Beauty Expo. It is a professional exhibition and conference held annually for those who work in the beauty industry. Anyone from beauty school students through to salon owners and beyond come together for 2 days of education and discovery of the industry we all love. This expo is a trade show so it is definitely not about shopping, but I do find it the best place to find suppliers of quality beauty instruments and products. In fact, beauty expos are responsible for a good chunk of the discoveries I have talked about on The Plastic Diaries. The other thing I love about the expo is that some of the greatest beauty minds come to the show to share their wisdom. Through masterclasses, seminars and live demonstrations we have the opportunity to witness what people have achieved in beauty.

The attendance of the Sydney International Spa & Beauty Expo is always a hot debate amongst professionals, enthusiasts and consumers. From my post last year I did receive public and private comments about the fact I was even allowed in to the show. Last year I was honoured to be attending with a very special role, to judge multiple categories in the Face2Face Makeup Awards. This year I am going just to do my job of uncovering what is hot and to learn new things so I can report back to you, but do you think I should be there? I want you to tell me but before you do, have a look at what I am most excited to check out.

Jeff Pink

Mr ORLY himself, the man who created the french manicure as we know it today, will be taking to the main stage to share his extensive wisdom on nails. I was so lucky to meet the legend during my time at Cosmoprof and I was blown away by his enthusiasm for nails. It is not every day (or even year) you see a man still have passion for the things he created especially when they are nail products. Plus he has a way of speak that truly inspires and reminds you why you fell in love with nails too.

The demo will include Mr Pink and one of my favourite manicurists, Fiona Hay, presenting new ways to take the classic french manicure to the next level. Continue Reading

A couple of weekends ago I was at the Sydney International Spa & Beauty doing my thing and browsing around to find all the exciting new beauty innovations coming our way. But then I got distracted ….. and hauled like a crazy lady. Previously, the International Spa & Beauty Expo, which is for the beauty trade only, did not have any sale opportunities. It was all about showcasing new treatments, products, tools and equipment and allowing the beauty industry to meet with the wholesalers/manufacturers directly to wheel and deal. Point of sale was all but extinct, in the past ….

This year, and from what I assume to be because of a tougher economic climate than previously, there were many brands giving people the chance to buy smaller quantities and a slightly discounted expo price (the average was about 10% discount off retail prices). I am all for this because it gives the industry a chance to try products before ordering big quantities and having to push it out into an already overcrowded market place. It also gave me a chance to pick up some things I had always wanted to try … and some items I definitely didn’t need but good luck trying to stop me from buying them. Here is what I grabbed over the weekend:  Continue Reading