Posts in Sarah Murdoch

Alex Perry ghd Hair Prep Ready

Hair Director: Sophie Roberts for ghd


“The hair concept is minimal – we were inspired by the clean, simple and carefree look of how a model would tie her own hair up for a casting or a fitting. Without aspiring to, this look exudes stylish elegance in a modern, chic way. It is very much atoned to the Alex Perry collection.” – Sophie Roberts

“Sarah Murdoch inspired the hair look for me. I love how she effortlessly throws her hair back into a loose chignon and still looks so beautiful and elegant,”

“I love working with Sophie Roberts and ghd. She is such a fantastic stylist and so well respected. We have a long, ongoing working-relationship together and it’s been brilliant working with her again this year.” – Alex Perry Continue Reading