Posts in Sears

Estee Lauder Lilly Pulitzer Pink Beauty Collaboration

A limited edition Spring-Summer collaboration has just been announced by Estée Lauder that has me very upset I am not in the USA. Teaming with Lilly Pulitzer, the two will bring Palm Beach style to beauty with a 2-season gift-with-purchases programs.

The GWP sets include a Lilly Pulitzer designed makeup bag filled with a range of Estée Lauder deluxe samples. First reports say that there are 8 designs in total and each one was customised exclusively to each of the selected retailers. I personally think this is a collaboration that will do very well for Estée Lauder as it is a marriage of two heritage American brands that have similar values. Lilly Pulitzer president James Bradbeer said in the press release:

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I have been doing the neurotic skincare thing since I was a young girl. I used to always go with my mum and watch her at the beautician getting facials and other things so it was always in my life. I had my first facial when I was 12 years old and by 15 I was having my first microdermabrasion treatment which I still get done every couple of months. These were the sort of things that were presented to me as a young lady but when it came to Continue Reading