Writing that headline made me feel both sick and excited. Sick? What the? Well, if you have been following this blog for longer than a minute you will have probably seen me write about the ongoing rumors of Sephora’s plan to enter the Australian market. It’s spread like wildfire at least once per year for the last 5 years, but now in 2014 it’s no longer just a rumor. Sephora have released an official statement to confirm they will be opening a store in Sydney, Australia.
I would love to ramble on about the history behind past rumors and why I was so skeptical about sharing this news until a press release hit my inbox, but i’ve realised that will do no good. I could also talk about how Sephora earlier this year led Australian’s to believe they would be shipping to Australia from Sephora.com. Again, no point rehashing. However, now that the news officially broken that Sephora will indeed be opening a store in Australia I’d like us to take a quick bullet point look over what we do and don’t know … so far. Continue Reading