Posts in The Muppets

A couple of days ago I shared with you my exclusive sit-down chin wag with OPI head honcho-ess, Suzi Weiss-Fischmann. If you read that post then I don’t need to tell you again how awesome it was. But just in case, it was awesome!

One of the awesome things about going to Cosmoprof North America was seeing all the upcoming collections from amazing brands, but in the case of OPI, that too is off limits without an invite. Lucky for me, and you, that I was invited! Why you? Because I am now going to share with you what I saw!!

Touring America

On sale now!

Signage for the Touring America Collection

Touring America Collection – Mini Nail Lacquers Set

Touring America Collection Counter Display and Mini Sets

Axxium – Soak-Off Gel Color

Launching in September Continue Reading

Karon McKendrick-Taylor, Educational Manager for OPI Australia

Today I am bringing you the second of my most favourite frequent features, the Brand Profile. If you missed our last one on Benefit Cosmetics check it out here. This time we are taking a look at OPI, and I am just bursting with excitement.

As most of you already know, I am a huge fan of OPI. So much so that I actually dedicated an entire week to the brand! While many of us OPI lovers would like to think we know everything there is to know about the nail industry juggernaut, I like to think there has to be something that we haven’t heard just yet. That is one of the reasons why I like to do these brand profiles, but also to introduce the brand to those who are yet to give it a go.

The blessed soul who coped these questions is none other than Karon McKendrick-Taylor, Educational Manager for OPI Australia.

Who is the OPI Customer?

She could be 4 to 104. OPI is most definitely for the fashion forward but also for the everyday well groomed. More and more it is part of our weekly maintaince to do or have our nails done. If doing them at home or in salon it’s a feel good treat, let’s face it we look at our hands and nails all day as do other people.

What is the brief history behind OPI? Who, why, when it was created.

In 1981 George Schaeffer a former garment manufacturer from New York moved to L.A and bought a dental supply company that he renamed Odontorium Products Inc. When he saw manicurists started buying his dental materials to make artificial nails he left the bridgework business behind but kept the company initials. Schaeffer hired sister-in-law Suzi Weiss-Fischmann to help him run the company which was then in there two-person office taking orders, filling and delivering!

It was in 1989 with Suzi’s forte and passion for fashion, along with the request of beauty professionals around the world, that a line of 30 Nail Lacquer Colours and 6 Nail Treatments were introduced. With quirky names to match brilliant fast drying, chip resistant colour they were and are an instant success.

How is OPI different from other nail polish brands? Why should we try your products?

OPI’s professional heritage has definitely set a high standard for our retail line, if it does not stand up in a salon service and clients are not happy they don’t come back.

OPI lacquer has a huge variety of shades currently over 250; but also the treatments to make them stay on longer, with high gloss and fewer chips and all dry quickly saving time. I believe they are great value for money, as you save drying time, re-do’s and touch ups.

Does OPI reward customer loyalty? (eg. Rewards Program, Gift With Purchases, etc)

You will usually find various promotional packs both in salon and retail. Right now we have Nail Envy, a Natural Nail Strengthener, with a free Cuticle Oil, Dripdry lacquer drying drops and Top coat all available. These do change every other month, so you need to keep an eye open for what’s new.

Original Nail Envy is one of the most famous Nail Strengtheners in the market

Continue Reading

Tangle Teezer and Dessata hairbrushes

Detangling hairbrushes are available from just about everywhere now but when it comes to trusted brands there are a few to choose from. In this post I’ve got Tangle Teezer vs Dessata in a battle of the detangling brushes. Both are priced almost identically (here in Australian anyway) so which brush is worth your dollars?

For this battle I’ve selected the Tangle Teezer The Original to go up against the Dessata Maxi Detangling Brush. I own three Tangle Teezer brushes – The Original, Compact Styler and Aqua Splash – but for this post I’m comparing The Original as it’s the most popular model. Read on to find out which might be the best detangling brush for you.  Continue Reading

cosmetics priceline sale

A Priceline Sale is one of the most exciting two words in the english language. It’s even better when it’s teamed with the word COSMETICS!

This week the Priceline Cosmetics Sale gives you 40% off makeup storewide!

The Priceline sale will run Wednesday 16 August and Thursday 17 August 2017 both in store and online at Priceline Pharmacy. Login to the Priceline website and start making your wishlist so that come Wednesday you can just hit Checkout!

Need some inspiration? Try these top-selling makeup products!  Continue Reading

Best New Beauty July 2017 beauty products

We’re halfway through the year and we’ve already seen some great new launches, so what can we expect from the remainder of 2017? The best new beauty launches this month from ColourPop, Benefit Cosmetics, Essie and more gives me some good feelings about what to expect the next few months. Discover these new beauty products with my Best New Beauty July round-up. Continue Reading

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