Posts in Touring America

A couple of days ago I shared with you my exclusive sit-down chin wag with OPI head honcho-ess, Suzi Weiss-Fischmann. If you read that post then I don’t need to tell you again how awesome it was. But just in case, it was awesome!

One of the awesome things about going to Cosmoprof North America was seeing all the upcoming collections from amazing brands, but in the case of OPI, that too is off limits without an invite. Lucky for me, and you, that I was invited! Why you? Because I am now going to share with you what I saw!!

Touring America

On sale now!

Signage for the Touring America Collection

Touring America Collection – Mini Nail Lacquers Set

Touring America Collection Counter Display and Mini Sets

Axxium – Soak-Off Gel Color

Launching in September Continue Reading

Karon McKendrick-Taylor, Educational Manager for OPI Australia

Today I am bringing you the second of my most favourite frequent features, the Brand Profile. If you missed our last one on Benefit Cosmetics check it out here. This time we are taking a look at OPI, and I am just bursting with excitement.

As most of you already know, I am a huge fan of OPI. So much so that I actually dedicated an entire week to the brand! While many of us OPI lovers would like to think we know everything there is to know about the nail industry juggernaut, I like to think there has to be something that we haven’t heard just yet. That is one of the reasons why I like to do these brand profiles, but also to introduce the brand to those who are yet to give it a go.

The blessed soul who coped these questions is none other than Karon McKendrick-Taylor, Educational Manager for OPI Australia.

Who is the OPI Customer?

She could be 4 to 104. OPI is most definitely for the fashion forward but also for the everyday well groomed. More and more it is part of our weekly maintaince to do or have our nails done. If doing them at home or in salon it’s a feel good treat, let’s face it we look at our hands and nails all day as do other people.

What is the brief history behind OPI? Who, why, when it was created.

In 1981 George Schaeffer a former garment manufacturer from New York moved to L.A and bought a dental supply company that he renamed Odontorium Products Inc. When he saw manicurists started buying his dental materials to make artificial nails he left the bridgework business behind but kept the company initials. Schaeffer hired sister-in-law Suzi Weiss-Fischmann to help him run the company which was then in there two-person office taking orders, filling and delivering!

It was in 1989 with Suzi’s forte and passion for fashion, along with the request of beauty professionals around the world, that a line of 30 Nail Lacquer Colours and 6 Nail Treatments were introduced. With quirky names to match brilliant fast drying, chip resistant colour they were and are an instant success.

How is OPI different from other nail polish brands? Why should we try your products?

OPI’s professional heritage has definitely set a high standard for our retail line, if it does not stand up in a salon service and clients are not happy they don’t come back.

OPI lacquer has a huge variety of shades currently over 250; but also the treatments to make them stay on longer, with high gloss and fewer chips and all dry quickly saving time. I believe they are great value for money, as you save drying time, re-do’s and touch ups.

Does OPI reward customer loyalty? (eg. Rewards Program, Gift With Purchases, etc)

You will usually find various promotional packs both in salon and retail. Right now we have Nail Envy, a Natural Nail Strengthener, with a free Cuticle Oil, Dripdry lacquer drying drops and Top coat all available. These do change every other month, so you need to keep an eye open for what’s new.

Original Nail Envy is one of the most famous Nail Strengtheners in the market

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As promised yesterday, here is a sneak peak at OPI’s new collection for Fall (Spring for us southern hemisphere residents), Touring America. I did break the news about this collection back in March but all we had was a simple bottle shot of the collection. Now I can show you the official swatches you will see on those little plastic nails in stores, YAY!

I really do love the story behind this collection and the name says it all, Touring America. It has been a good 10 year dream of mine to do an American road trip, but until I can afford to do that, I can rejoice in the fact that this collection gives me a tiny piece of some great American landmarks.

Some of the colour names match their respective colours perfectly. For example, you have I Eat Mainely Lobster which really does look like the colour of lobster. Then you have Honk If You Love OPI (I do, I do!) which is a stunning dark grape colour, but I just don’t see how honking is related to purple. Of course I realise I am being too literal but that is an issue I battle with daily. Why can’t I just enjoy the fun?!?!

The Colours

The colours shown below, starting at the top right and zig-zagging down, are:
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