Posts in Welcome To My Beauty Cupboard

In the first Welcome To My Beauty Cupboard post I introduced Milani Cosmetics, a brand well-known and loved in the USA. Today I am taking a look at Essence Cosmetics, a brand that practically rules the German cosmetic market and have recently landed on Australian shores.

My instant feelings upon seeing the display units and the products was that this brand is going to be making waves. Australia, I am so excited for us!

What Is Essence Cosmetics?

The must have in beauty: trends, fun, unique – but never expensive! With a striking range of quality cosmetics, essence is the ultimate brand for all beauty queens.

Essence is a range of on-trend quality colour cosmetics, that’s as unique, creative and surprising as you are.

All products are made in Europe and offer excellent coverage, vibrant pigments, and super smooth textures that are easy to apply and blend beautifully.

The brand is number one in Germany, and represents a quarter of all cosmetics sales in that country. Think about that for a moment. A population of about 81 million people, over half of those being female. That is huge.

The big draw card for me with this brand has to be that it isn’t tested on animals. For a company to have such low price points (seriously, wait till you see them below) it is refreshing to see that they have a strong stance against animal cruelty.

In the USA Essence is stocked at Ulta and many other stores. In Australia, the brand will be exclusive to Target.

My New Collection

My knowledge of Essence Cosmetics was pretty limited. I had seen lots of their nail lacquers appear on beauty blogs, but I never knew how big and diverse their range was. Now that it has arrived in Australia, I am gobsmacked. The most shocking thing of all, the price points. Just look at the prices of these things!

Mascaras

The brand currently has 8 varieties in mascara. EIGHT!

Multi Action False Lashes Mascara – AU $4.95

I Love Extreme Volume Mascara – AU $5.50

2 in 1 Volume Mascara – AU $6.50 Continue Reading

I have been bursting at the seams to show you these VEGAN nail lacquers! You all know I love Pink. If you didn’t, now you do. Glitter nail polish is something I have only recently become infatuated with. Previously, it interested me, but I was no where near as in love with it as I am now. Of all the glitter polishes in the world at the moment, these three from SpaRitual have excited me the most (well, ok, in the last couple months that is).

SpaRitual is a brand I was completely unfamiliar with. I guess this post could also come under the series of Welcome To My Beauty Cupboard, because until recently, I had never tried nor owned their products. I came across them at Cosmoprof North America this year and was surprised to learn that SpaRitual was created by Shel Pink, the daughter of Jeff Pink (meet him here), creator of ORLY International.

After sharing with you two posts on awesome 2011 Breast Cancer Awareness / Pink Ribbon beauty products, I decided to dedicate an entire post just to these releases from SpaRitual. The collection is called ‘In Pink’ and contains three very special nail polishes with touching names.

Strength

Clarity

Knowledge

Strength

The purple-pink base is loaded with Continue Reading

Ok peeps, I am back and ready to rumble!….. and by rumble, I mean share drool worthy images of my US hauls. Oh, you thought they were over? Tsk tsk tsk. You should know me better by now.

I have chosen today to reveal a new series in posts for TPD, Welcome To My Beauty Cupboard. The basic idea behind these posts is that I want to share with you when I discover a new brand. Often, this will happen when I am on a crazy hauling spree, but sometimes I just stumble across a brand I have never tried before. They may be huge and well known, or they may be niche and unheard of, either way, they are new to me and I am sure new to some of you too.

Today it is Milani Cosmetics, a brand I have heard about for years, wanted to own something for just as long … and finally got to see it in person at Cosmoprof North America!

What Is Milani Cosmetics?

The Milani team is constantly inspired by fashion and color. The Runway Eyes Fashion Shadows were developed with a fashion designers eye in mind with a sleek, innovative design and superior baked formulas; Milani creates couture color at off the rack prices. Women have looked to Milani for their small slice of the impervious world of high-end fashion.

If you couldn’t tell by the official quote above (courtesy of Milani Cosmetics), Milani is all about on trend, fashionable cosmetics. The US owned, Italian made cosmetics are of amazing quality, with ridiculously low prices. Officially known as a ‘drugstore brand’ in the US, they are hugely popular among beauty fanatics around the world.

Oooo, what did I get, what did I get?!?!?

Continue Reading