Posts in Westfield

SEPHORA Champs Elysees Paris Store

WE HAVE IT! All the details you need to know about Sephora Australia’s first day of trading in Sydney. Doors will fly open on Friday, December 5, 2014 but there are some exciting things happening in the lead up. Get the details below and put it your diary.  Continue Reading

Sephora Australia Preview
I’m hoping you took a look at the video I shared yesterday of Sephora Australia’s exclusive preview event. If you did you should now be informed on which brands you’ll find inside the mega-beauty retailer come December, but I hope you didn’t think that was all I had for you? Tsk tsk tsk, you should know me better.

My quest for answers doesn’t cease when some shiny balls are thrown my way. Admittedly I do play with them for a while but I eventually get back to the job at hand. Once I was back on track I hunted down every Sephora Australia staff member I could and it made for some very interesting facts. Today I’m sharing with you the things I learnt during my time at Sephora Australia’s media preview.  Continue Reading

Sephora Australia Media Event Showcase

Writing that headline made me feel both sick and excited. Sick? What the? Well, if you have been following this blog for longer than a minute you will have probably seen me write about the ongoing rumors of Sephora’s plan to enter the Australian market. It’s spread like wildfire at least once per year for the last 5 years, but now in 2014 it’s no longer just a rumor. Sephora have released an official statement to confirm they will be opening a store in Sydney, Australia.

I would love to ramble on about the history behind past rumors and why I was so skeptical about sharing this news until a press release hit my inbox, but i’ve realised that will do no good. I could also talk about how Sephora earlier this year led Australian’s to believe they would be shipping to Australia from Sephora.com. Again, no point rehashing. However, now that the news officially broken that Sephora will indeed be opening a store in Australia I’d like us to take a quick bullet point look over what we do and don’t know … so far.  Continue Reading

rStheCon Fashion Outfits

I showed you my shopping trip at Westfield as I prepared to head to Dallas for a work conference, but I didn’t reveal to you all the items I grabbed. If you have been following on Instagram (and you should, because who doesn’t like pretty pictures?) you will have seen my daily outfit posts. Did you like them? See something you want to buy? This is the post for you.

200 of the world’s most bankworthy style bloggers descended on Dallas, Texas for rStheCon. These are the 5 outfits I wore to the fabulous fashion events of the weekend.  Continue Reading

Travel essentials
Yesterday I took you behind the scenes on a personal styling session with Westfield as I prepare to head to the USA for a conference and some other business-related adventures. Packing for this trip has been more difficult than my previous trips to a conference because the invite list on this one is next level. This conference will be attended by some of the most fashionable, stylish bloggers from around the world, and we will be meeting with some of the most iconic fashion brands. For a girl still navigating her ultimate wardrobe it’s a daunting task to pack one little suitcase. However, when it comes to being organised I definitely have that covered, and I’m happy to share with you my tips and secrets.

I’m going to show you how I’ve prepared and packed my suitcases, keeping all my stylish outfits in order. Continue Reading

Professional beauty blogger Kimberly Nissen of The Plastic Diaries shares her personal blogger burnout advice and tips.

This article is Part 1 of a three-part series about my personal experience with Blogger Burnout – My Demise + My Recovery + My Future

In Part 1 of my Blogger Burnout story I shared about how my 5+ year blogging career was blown apart. In Part 2, I shared with you the work I put in to learning some big lessons. Now, in Part 3, I’m going to share what happened as a result of my blogger burnout and absence, and what the future may hold for The Plastic Diaries. I have some important blogger burnout advice and let’s not forget, like all trilogies, the third instalment is the best, right?  Continue Reading

Professional beauty blogger Kimberly Nissen of The Plastic Diaries shares her personal blogger burnout recovery story and experience

This articles is Part 1 of a three part series about my personal experience with Blogger Burnout – My Demise + My Recovery + My Future

In Part 1 of my Blogger Burnout story I shared about how my 5+ year blogging career was run into the ground. In this post, Part 2, I’m going share with you what took place after burning out. I’ll share the journey of my blogger burnout recovery and how rebuilding a life meant destroying it a little more first.  Continue Reading

Professional beauty blogger Kimberly Nissen of The Plastic Diaries shares her personal blogger burnout story and experience

This article is Part 1 of a three-part series about my personal experience with Blogger Burnout – My Demise + My Recovery + My Future

I started The Plastic Diaries in 2008, became a full-time blogger in 2010 and vanished from the blogging universe in 2015. Where did I go? Why? What happened to me? These are questions that have been asked of me during my 18+ month disappearance. The short answer was blogger burnout – a rarely spoken of condition that is fast becoming a serious concern amongst the influencer industry. Have you ever followed a blogger and notice that one day they have just disappeared? Their blog stopped posting new content, their social media went untouched – it happens often. In my almost 9 years of blogging I have lost count of the bloggers that have come and gone, most of which I have no idea why or where they went.

Upon my return to blogging at the end of last year I’ve put off explaining what exactly occurred in my life. I confided in a few select friends and trusted individuals about my story but I’ve brushed over it with the wider community by saying the cause was “personal stuff”. I don’t believe bloggers owe anyone an explanation when they disappear but I know that when my favourites have gone AWOL I’ve missed them and been concerned for their wellbeing. I didn’t want to be another blogger who vanished without a trace and leave you wondering. I also believe Continue Reading

  • Beauty Glossary

    Parabens? Milia? What does it all mean? Check out the glossary

    Learn More

  • Shopping Directory

    Looking for retailers that ship your favorite brand to your country?

    Start Here